I've never heard of the company Invent-Tech, but I'm betting it's one of those companies that charges amateur inventors a gazillion dollars to help them license and market their inventions. The company sent me a news release and cover letter last week about Freddy Mella from Union City, New Jersey, who invented a product that extinguishes fires. … [Read more...]
Publicists, clients need prenuptial agreements
I wish every publicist or PR person would sign a prenuptial agreement with their client before signing the actual contract. The prenup would make it clear that the publicist has ultimate control over things like the exact wording of pitches to the media, or the length and wording of press releases. Based on my work the last several years with … [Read more...]
Radio talk shows can be a publicity gold mine
Remember me telling you about Business Solutions, the hour-long Milwaukee radio show for entrepreneurs that hosted me as their guest expert on Saturday afternoon? I was disappointed that we didn't get any calls from the audience. But here's what happened and what I learned as a result … [Read more...]
Talk radio shows can help you promote your product, service, cause or issue
Smart Publicity Hounds listen to talk radio and use every chance to promote their product, service, cause or issue on a show---whether it's national shows like Howard Stern or [Read more...]
Publicity tips–Learn the strategy behind promoting your product, service, cause or issue to Craigslist
My head is spinning. I just got off the phone with Nancy Mills of Los Angeles, The Spirited Woman workshop leader who just taught me two hours worth of tips on how promote my business using [Read more...]
Piggyback onto prime-time TV shows for publicity
So much for the Rev. Daniel Webster, the pill-popping Episcopal priest, and his dysfunctional family. NBC has canceled "The Book of Daniel," the Friday night drama that featured the Vicodin-addicted priest, his boozing wife, gay son and a bisexual aunt. Oh yeah. And don't forget Jesus. What a shame. I never saw the show. But the Hound in me says … [Read more...]
D.C. panel explains how to do business with independent PR consultants
If you're thinking of hiring a big PR firm to handle your next publicity campaign, consider the benefits of hiring an independent PR consultant. The consultant, who might work from her home, probably won't have to jack up her prices to cover ovherhead. But the PR firm that rents swanky office space in a downtown high-rise certainly does. People … [Read more...]
How to find a publicist
It happened again this week. Two Publicity Hounds called and asked for my recommendation for a publicist. They expected me to rattle off a list of my top three choices, including contacting information. As I stated in my ebook "How to Hire the Perfect Publicist," I rarely if ever do that because I don't know whether the most important … [Read more...]
A free hotline will get you great publicity
Everyone loves free, helpful information. Your customers and clients are no different. So why not create a free hotline where they can call and ask a question about how to use your product or service? Or suggest a product or service they'd like to see you offer. Or get a helpful recorded tip of the day. Or ask you a question about a particular … [Read more...]
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