Testimonials are one of the least-used yet most powerful publicity tools. I was reminded of that … [Read more...]
A new publication, DVDs that will help with online publicity
Can you think of a good reason why you shouldn't be concerned with Internet marketing, which is tied directly to your ability to generate publicity online? If so, let me know because I can't think of one. If you have a website, and most of you do, you should know things like how much traffic you get and how much of that traffic you can convert to … [Read more...]
Teleseminars will teach radio, TV publicity tips
If you're aching to get onto radio and TV, check out the five free teleseminars offered the last week in May by Web Business Ownership, devoted to teaching small business owners and entrepreneurs how to set up an Internet business. You can [Read more...]
Credit union wants ideas for promoting savings contest
Natasha Henry of Laurel, Maryland writes: "I'm a communications writer for a federal credit union in Maryland. Earlier this year, we launched a year-long savings campaign in which members who make monthly deposits into their accounts get a chance to win several thousand dollars in cash prizes through monthly and quarterly drawings. When members … [Read more...]
Garage sale signs need online promotion ideas
Nycole Pederson of Eden Prairie, Minnesota writes:
"My sister and I love to have garage sales and have always made our own fun, creative, bright signs to attract shoppers.
"We had so many people asking us where we bought our signs that we realized there really was a huge need for chic, funky, sassy garage/yard sale signs. We … [Read more...]
‘Fittest CEO’ contest great chance for publicity
Business newspapers and magazines like to sponsor contests for readers. The contests are also a great way to generate publicity, even if you're not sure you'll win. Here's a great example. On a lark, Jo Steinberg, president of Midland Health Testing Services Inc. in Milwaukee, Wisconsin, joined the "Fittest CEO" contest sponsored by the Small … [Read more...]
Want to be an expert? Listen to my radio interview
I was a guest on the Growing Your Business radio show with Fred Hueston and Lyna Farkas a few weeks ago, and I shared my best tips on how to become an expert, then promote your expertise online and offline. You can … [Read more...]
2007 editorial calendars ready now
If you want publicity in newspapers and magazines, one of your most valuable tools is each publication's editorial calendar for 2007. An editorial calendar is the January-to-December list of all special sections and topics that are being planned for next year. It alerts advertisers to the sections where their ads would be the best fit. But … [Read more...]
Gifts from Asia need marketing ideas
Rudy Gelton of Cambridge, Massachusetts writes: "The line of Alluring Items With Asian Influences that I am assembling consists of home decor goods, gifts and garments from the Far East to which the ladies who have provided me with marketing input have had overwhelmingly positive reactions. "Also, all of the friends, relatives and associates to … [Read more...]
‘Pam & Buffy Show’ needs publicity in Atlanta
Jennifer Perry of Atlanta, Georgia writes: "My client, Pam Weeks, wrote and produced the Pam & Buffy television shows for children for years. The show is now distributed nationally by NIMCO, an education products company. Buffy is a 6-foot sheepdog costumed character and performed a live interactive show with Pam for 15 years at the American … [Read more...]
- « Previous Page
- 1
- …
- 3
- 4
- 5
- 6
- Next Page »