Tips, Tricks & Tools for Free Publicity
by Joan Stewart
This week's "Help This Hound" question is from Carrollyn Cox of Virginia Beach:
"I need help with distribution of video/TV public service announcements I just produced for Optimist International (at very little cost, I might add).
"I know how to personally approach local media, the public access channels and the local cable … [Read more...]
by Joan Stewart
Danielle Keister is working on a research project for her group, the Virtual Assistance Chamber of Commerce, and needs a volunteer for a case study. She's looking for one solo business owner---either a PR professional or business or marketing consultant---who is currently doing everything themselves in their business. They must not have any … [Read more...]
by Joan Stewart
If you're short on ideas for publicity, read the 24 ideas in "The Best of The Publicity Hound's Tips of the Week from 2005." It's yours free. It's a compilation of some of the best ideas from my ezine of the same name. (You can subscribe in the box on the right side of my blog, or sign up for the RSS feed at my [Read more...]
by Joan Stewart
PRWeb has discontinued its free press release distribution service which is probably just as well, because these freebie sites are usually worthless because your release isn't distributed anywhere. It's simply parked at a website. That means you have to pay at least $80 to have your … [Read more...]
by Joan Stewart
Book marketing guru John Kremer offers this terrific tip for authors: when someone asks you about your book, don't just stand there and talk about it. Hand it to them. Susan Crook, author of the book Personaltiy Insights for Moms, told John that she took his advice when a man asked her why she was reading about marketing a book. "So I grabbed my … [Read more...]
by Joan Stewart
The Byline Writers' Desk Calendar is looking for contributors for its 2008 calendar. If you're a writer who has been paid for your work, you're eligible to submit an entry. All genres and disciplines are welcome. See the submission guidelines. Thanks to Publicity Hound … [Read more...]
by Joan Stewart
Many of you have invited me to become part of your network at Linkedin.com, an online social networking site for professionals. I used to decline, politely, simply because I haven't quite figured out how it works. Nor have I taken the time to learn. When I told a colleague this last week, he … [Read more...]
by Joan Stewart
Before you get buried in preparing your taxes, write a note and remind yourself that another deadline looms on April 15---it's the last day to submit your own holiday, or your own day, week or month of the year to Chase's Calendar of Events. This is the annal reference … [Read more...]
by Joan Stewart
This morning I called someone and had to sit through a 45-second email message that about drove me nuts. If I had been a reporter calling her for an interview, I probably would have hung up and called someone else to interview. Here are three voicemail tips that will make it easy for the media to cover you: ---If you have a special pager or … [Read more...]
by Joan Stewart
Publicity Hound John Faisandier of Karori in New Zealand writes: "I would love a few tips to help with a small business I have. We have two training rooms for hire by corporate and community groups in central Wellington. Mostly we want to increase our business for Monday-to-Friday hire, but also weekend hire. "The rooms are quite large, with new … [Read more...]
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