Tips, Tricks & Tools for Free Publicity
The never-ending dream of many authors, speakers, business owners and entrepreneurs is to have a giant corporation pluck them out of the mass of working stiffs and whisk them away to a life of luxury.
They see themselves representing those big companies onstage at giant speaking events, at book signings that draw hundreds of readers at … [Read more...]
If you're a retailer who's looking for some clever ways to do fun in-store promotions in this sluggish economy, and you're on a tight budget, pick up a copy of A Retailer's Guide to Frugal In-Store Promotions by Carolyn Howard Johnson. It's … [Read more...]
If you're promoting a Tweetup, an event where people who Twitter come together to meet in person, or an event that's open to anyone regardless of whether they tweet---like a class, a book-signing, a fund-raiser, or a fashion show at a department store---check out [Read more...]
Do you have a great mom?
Tell the world how much you love her by nominating her as "America's Favorite Mom."
The top 25 moms will be featured on NBC's [Read more...]
If you want to know why I hate ribbon-cutting ceremonies, Google "ribbon-cutting" and then click on "Images" and you'll see why. They all look the same. Some people try to come up with clever or cutesy ribbon-cuttings, and those usually bomb, too. But here's one that's so unusual, it's worth mentioning. I found it over at Alan Sharpe's [Read more...]
Isabelle Kaminsky of Tustin, California writes: "My husband and I belong to an RV group which has monthly weekend outings, and sometimes longer trips. We'd like to encourage other RVers to join us for an outing so they can see what we offer. Our long-range goal is to obtain new members from Los Angeles, Orange County and Riverside County. … [Read more...]
Publicity Hound Susan Stein of Dallas, Texas writes: "I work in an independent medical practice in a major city. We are planning a one-day seminar in Dallas in April for parents of adolescents with a major speaker, lunch and break-out sessions. The goal is to make parents aware of the myriad of issues facing today's teens and what we can do to … [Read more...]
Generating publicity for a big event this fall or winter? Don't put so much thought and effort into getting a big two-page spread---complete with photos, maps and a schedule of events---in your local daily newspaper, then overlook a critical little detail that can land you in hot water. Don't forget about securing a spot on event calendars. … [Read more...]
Thanks to Publicity Hound Shelly Cohen of Seattle, Washington for sending information about the groundbreaking at the Freedom Tower at ground zero in New York City. You'll have to sign up at the New York Tims website in order to [Read more...]
If your product is the most expensive one in the marketplace, it could mean you could clean up on publicity. That's what the Woodford Reserve is doing. It's selling $1,000 mint juleps and selling them at the Kentucky Derby. The distillery owned by … [Read more...]
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