When seven people in the Chicago area died in 1982 after ingesting Tylenol capsules which had been laced with potassium cyanide poison, Johnson & Johnson moved quickly to manage [Read more...]
Bury bad news with online press releases
It could be a lawsuit against your company. Or a health department violation against your restaurant. Or a post at somebody's blog, written by a rabble-rouser who wants to drag your name through the mud and destroy your business. If it's bad news and it's online, it could live on forever. Anybody who uses the search engines to research … [Read more...]
What else should American have done after canceling flights?
Here's the list of public relations tactics American Airlines adopted after canceling more than 3,000 flights this month: According to PRWeek, it: ---Enlisted its seven-person PR team, other staffers and Weber Shandwick, its PR firm, to inform the public about the reasons for the delay. ---Handed out press releases to customers at some of its … [Read more...]
What you can learn from TripAdvisor.com’s ’10 Dirtiest Hotels’
In today's newsletter, "The Publicity Hound's Tips of the Week," I wrote about the "10 Dirtiest Hotels" contest sponsored by TripAdvisor.com.
The annual contest … [Read more...]
How should PRWeek, Adicio respond to this PR crisis?
Week in and week out, I and thousands of others in the PR field look to PRWeek to tell us how companies and nonprofits respond to a variety of crises and PR problems. This week, it was the newspaper's turn to be embroiled in controversy and trouble. Online marking expert BL Ochman [Read more...]
Embarrassing a reporter during an interview can backfire
When you're doing a media interview and the reporter asks you a question you'd rather not answer, never say "no comment." The only thing that's worse than that response is trying to embarrass the reporter by asking an unrelated question so preposterous that it's designed to throw him off guard. People who do that usually end up embarrassing … [Read more...]
Dirty hotel glasses story on D.C. radio show today
Thanks to Publicity Hound Natasha Henry, a writer for the Tower Federal Credit Union in Laurel, Maryland, for letting me know that the story on dirty hotel glasses, which I [Read more...]
Dirty hotel glasses: Fodder for more TV I-team stories
More Publicity Hounds have responded to the items you've read here and here, about the Atlanta TV station's [Read more...]
‘Dirty hotel glasses’ contest winner
Next time the Sheraton Suites, Embassy Suites or Holiday Inn hotel chains are looking for a PR spokesperson, they should choose the winning candidate from among Publicity Hounds who read my newsletter, "Craigslist: A Valuable Publicity Tool."
Last week, I told you about … [Read more...]
I-team story on dirty hotel glasses: How would you respond?
OK, Hounds. Let's see you match wits with the crisis counselors. Watch this four-and-a-half-minute video, an I-team investigation by a TV station in Atlanta, Georgia, that shows the unsanitary way that three local hotels clean dirty drinking glasses and coffee cups. The … [Read more...]
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