During these slow days of summer, I hear people complaining that business is flat. If you need more clients, consider these six ideas: Start blogging. The search engines love timely, content-rich blogs, particularly on niche topics. The more you blog, the more traffic you'll get. Also, start posting comments at blogs written for the same target … [Read more...]
If you're one of the many authors, publishers or readers concerned that your favorite newspaper is eliminating or cutting its book review section, you aren't alone.
Trade associations, book clubs and other groups, including the academic press, are petitioning newspaper publishers who have decided to eliminate or shrink their book review … [Read more...]
Kare Anderson of Sausalito, California writes:
"I am a friend of Jenna Raby, co-founder of the company Labor Fair, an online referral community of reliable, quality workers for all on-demand household labor. Consumers get free, real-time access to hundreds of local worker profiles, pictures and professional references. And consumers … [Read more...]
One of my favorite resources for story ideas when I worked as a reporter was my own newspaper. I'd turn to the classified ad section and read the categories marked "Miscellaneous," "Wanted" and "For Sale." Quite often, I'd find an interesting classified ad that would then lead to a phone call to the person who placed it, and then an … [Read more...]
Generating publicity for a big event this fall or winter? Don't put so much thought and effort into getting a big two-page spread---complete with photos, maps and a schedule of events---in your local daily newspaper, then overlook a critical little detail that can land you in hot water. Don't forget about securing a spot on event calendars. … [Read more...]
Many of you have invited me to become part of your network at Linkedin.com, an online social networking site for professionals. I used to decline, politely, simply because I haven't quite figured out how it works. Nor have I taken the time to learn. When I told a colleague this last week, he … [Read more...]