Kelly Parthen of Madison, Wisconsin writes: "My partner and I are opening Bean Sprouts, a new kids' cafe outside Madison, Wisconsin. We would love your readers' help coming up with some fresh ideas for our grand opening. "It will specialize in freshly-made, healthy food for children, along with adult-friendly food and coffee. Its mission is to … [Read more...]
Toilet Paper Wedding Dress Contest
This is in honor of June brides everywhere. It's the Toilet Paper Wedding Dress Contest, sponsored by Cheap-Chic-Weddings.com, a home-based business in Boca Raton, Florida that exists primarily to generate revenue from Google Adsense ads, sell a few products in its small online … [Read more...]
Going green? Let everyone know
If your company is switching from paper to ceramic coffee cups, from paper to cloth napkins in the cafeteria, recycling almost everything, or doing anything else in the category of "going green," be sure to spread the word. Journalists, in particular, love to jump on almost any story about saving the environment. You can pitch to business … [Read more...]
Nursing homes, sponsor a talent contest
My ears perked up last week when my local TV station aired a story about the Ms. Missouri Nursing Home Contest. I smiled when I saw the video of one of the frail contestants, in great "American Ido"l tradition, crooning "It Had to be You" into the microphone. I'm foggy on the details, but I seem to remember the reporter saying that the woman who … [Read more...]
Ribbon-cutting event? You can do better than that
I know you've seen photos just like this one hundreds of times.
It's called a ribbon-cutting event, complete with the giant cardbaord scissors, and it's one of the most-photographed, most boring ways to try to generate publicity.
Equally repugnant are those giant cardboard checks that somebody "presents" to someone else, usually … [Read more...]
YouTube: Perfect place to sponsor a contest
Sponsor a contest on whatever it is you're promoting, and let the amateur videographers over at YouTube participate. That's what the nonprofit SmartPower has done. Its national non-profit marketing campaign, which promotes the use of clean … [Read more...]
Publicity galore for Wacky Warning Label contest
I heard a really fun morning drive-time radio interview with Bob Dorigo Jones on a Milwaukee radio station.
He's the author of the new book "Remove Child Before Folding: The 101 Stupidest, Silliest and Wackiest Warning Labels Ever." It … [Read more...]
Worst Internet Marketer contest has $12,000 in prizes
So you think your website stinks, and you need some big-time help? Then join Suzanne Falter-Barns' "Worst Net Marketer" contest and let the public decide how bad it realy is. On June 24, four finalists will be chosen who have: 1) A functioning website or blog 2) A sound business concept 3) A clearly defined market and niche 4) Provide a … [Read more...]
Oldest Furnace Contest a fun tool for publicity
I'm sitting here shivering in my Betty Boop pajamas, blue bathrobe and pink slippers, practically watching ice crystals form in my coffee mug. As I write this, the clock here in Wisconsin says 6:30 a.m. We program the thermostat in our house so the temperature drops during the night and comes back up around 7 a.m., allegedly to save up to 25 … [Read more...]
3 PR contests accepting entries
Awards usually don't mean squat because the true test of a P.R. campaign is how the project has changed people's behavior or perceptions. If you care about these things, however, two contests are seeking entries. PR News is sponsoring its first-ever Nonprofit PR Awards program for nonprofit communications. It's open to all communications and … [Read more...]
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