Client Attraction | The Publicity Hound

January 30, 2008 by Joan Stewart

Online press releases help your ideal customers find you

People searching for solutions to their problems type phrases like these into the search engines:

"Relationship commitment issues" "Non-engagement letter" "Disgruntled employees"

When you write press releases or articles that addresses your customers' problems, and then post them online, you can generate lots of attention, new … [Read more...]

August 9, 2007 by Joan Stewart

Attract more clients with these 6 strategies

During these slow days of summer, I hear people complaining that business is flat. If you need more clients, consider these six ideas: Start blogging. The search engines love timely, content-rich blogs, particularly on niche topics. The more you blog, the more traffic you'll get. Also, start posting comments at blogs written for the same target … [Read more...]

May 31, 2007 by Joan Stewart

Copywriters: How to attract high-paying clients

I'm a student of direct-marketing sales copy, and I've been studying everything I can get my hands on.

One of my teachers is David Garfinkel, whose home study course I bought several years ago.

He emailed me tonight and told me about a [Read more...]

October 5, 2006 by Joan Stewart

Public relations firms: Use newspaper column to promote yourself

Attention PR people at agencies large and small, and sole practitioners who need more clients. Writing a column for your local newspaper is a fabulous way of demonstrating your expertise. Land a gig as a regular columnist and it's akin to being anointed by the publishing company. That's what happened to PR practitioner Nancy Juetten who's … [Read more...]

November 16, 2005 by Joan Stewart

How to find PR clients

It baffles me why so many PR people complain about a lack of business yet never think of offering to present a program to their local Rotary or Kiwanis Club on how to get publicity. When they grumble that they don't have enough clients, I suggest they create an inexpensive information product on how to get publicity, then give it away. Then they … [Read more...]

March 22, 2005 by Joan Stewart

How to find PR clients

Pitching business journals is one of the most effective ways to tell your story to the local business community.

Publicity Hound Jim Nugent shares his own idea: scan the "Help Wanted" classified ads. "Knowing what companies are hiring points to likely prospects. And ads seeking public relations or publicity staffers or part-timers also … [Read more...]