You see them everywhere---in your local weekly newspaper, on the nightly news and on sites like Patch.com.
They're your local Chamber of Commerce "ambassadors" who show up at ribbon-cuttings for … [Read more...]
Need a publicist? Ask jobless journalists + 16 other tips
If you want to launch a publicity campaign and you don't have the time to do it yourself, it's time to hire a publicist.
Looking for unemployed journalists who need work is one of your best tactics. More about that in a minute. But here's some general … [Read more...]
How to avoid choosing the wrong date for your event
When I hosted the teleseminar last week on "50+ Places Online to Promote Your Live & Virtual Events to Reach Your Target Market & Pull Sell-out Crowds," I mentioned briefly that event planners can use online calendar sites to see which events are competing with … [Read more...]
7 things that can kill your event before it begins
Whether you're sponsoring a live or virtual event, make sure you've covered the bases long before the big day arrives or you'll be facing poor attendance, empty seats and a boss who'll want a good explanation.
Here are … [Read more...]
7 places to stay off the sauce if reporters are present
Journalists and booze don't mix.
Just look at what happened to Gen. Stanley McChrystal, who was dumb enough to let an investigative freelancer for Rolling Stone into his inner circle and conduct a tape-recorded interview---over … [Read more...]
9 ways chambers of commerce can use social media
Chambers of commerce can
use social media to promote
activities such as their
members' open houses.
(Shutterstock photo)
By Joan Stewart
Local chambers of commerce are always looking for new ways to add value … [Read more...]
Help Texas border town promote itself despite violence nearby
Nancy S. Millar, director of the convention and visitors bureau in McAllen, Texas, writes:
"I have a doozy. Our great little city in the southernmost part of Texas is on the border with Mexico, which is having terrible problems now with … [Read more...]
Membership directories could include social media URLs
If your organization publishes a membership directory, allow members to include URLs for social media sites like Facebook Fan pages, [Read more...]
Web designer needs marketing ideas—tips, anyone?
Alissa Rothstein of Alissa Rothstein Design Studio in Woodbridge, NJ, writes:
"I am a graphic/web designer, and I'm stuck when it comes to marketing.
"I've tried email blasts to different industries, postcard mailings, and am a member of the Chamber of Commerce which, incidentally, had promised but never provided any … [Read more...]
Speakers, publicize your speaking engagements these 9 ways
If you do free or paid speaking engagements, there are opportunities galore to get in front of audiences that need to hear whay you have to say.
But some Publicity Hounds don't quite know where to begin. In Friday's issue of the SpeakerNet News ezine, [Read more...]