If your organization publishes a membership directory, allow members to include URLs for social media sites like Facebook Fan pages, Twitter profiles, YouTube channels and LinkedIn profiles, not just URLs for their websites.
That would be a nice value-added feature for chambers of commerce, convention and visitors bureaus, health care associations, school groups, etc. and it would distinguish your group’s benefits from those of your competitors.
I just received a copy of the 2010 Business Directory for the Metropolitan Milwaukee Association of Commerce. While glancing through the members’ section, I noticed that all the companies, even mine, have only the URLs for their websites.
Can’t afford to let every member include social media URLs because of high printing costs? Then charge a small additional fee.
Does your organization include these URLs in its membership directories? If not, why not? What other information do you include that members find valuable?