Tips, Tricks & Tools for Free Publicity
If you aren't speaking about your area of expertise, you're missing valuable opportunities and multiple revenue streams.
Here are eight ways speaking pays, even if you stay in your own community and don't want to hassle with packed airplanes, crummy hotels and crummier road food:
Audience members have invited me to be part of … [Read more...]If you're a member of your local chamber of commerce and the only thing you have to show for it is the receipt for your annual dues, don't even think about dropping out. Because you're a smart Publicity Hound, you have an opportunity right at your … [Read more...]
Here's a chance for Convention & Visitors Bureaus or chambers of commerce to strut their best stuff and bring the Ellen Degeneres Show to their town. Ellen is sponsoring a "Wish You Were Here" program. (This is not a contest for legal reasons, claims a PR rep.) It's a 10-week project to … [Read more...]
A common question from small-business owners: "How do I celebrate my company's anniversary?" One way is to create an interesting 20-minute presentation about your industry, or how people can solve a problem related to your industry or in their own small businesses, then offer to speak for free at the hundreds of service clubs, chamber of … [Read more...]
When Harley-Davidson unveiled plans last week for a $95 million museum here in Milwaukee, the Milwaukee Journal Sentinel splashed a big beautiful color … [Read more...]
Publicity Hound Marilynn Mobley of Atlanta, Georgia writes with this comment about my advice two weeks ago to stop staging boring check-passing photos: "AMEN to your advice about how dreadful 'passing the check' photos are. I thought you might be interested to know that they can actually be dangerous as well. "Recently, I picked up a magazine to … [Read more...]
Donald Hansen of The Viking Trader, a company that makes Nordic jewelry, wrote today to thank me and the rest of the Publicity Hounds for their wonderful suggestions a few months ago on how he can market his Nordic jewelry. His question was posted in my ezine, "The Publicity Hound's Tips of the Week," and you can read the question and all … [Read more...]
A Publicity Hound who just started reading this newsletter emailed me last week, asking if I have any clever suggestions for an interesting check-passing photo. Sorry, I said. There is no such thing. Every check-passing photo looks alike. Two people stand shoulder-to-shoulder, each clutching one end of a check and staring into the camera with a … [Read more...]
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