Kit Behling of Milwaukee, Wisconsin writes: The writers of "Single Married Widowed Divorced" need your help. We are a group of technologically challenged, over-35 women who have jumped on the podcasting bandwagon---uh, make that bandwidth. We have a website and a play and a weekly podcast in which we examine real women’s relationship … [Read more...]
Blog traffic can be yours if you use these 56 tips from Seth Godin
Seth Godin's excellent list of "How to Get Traffic for Your Blog" includes lots of things I was taught to do when I worked as a newspaper reporter: Use lists Break news Include polls, meters and other eye candy. Point to useful but little-known … [Read more...]
Dating website for men needs your promotion ideas
"I have a dating advice website for men. The site, called ScoreHer.com, relies on sports analogies and 'guy humor' to help men better understand women and be more successful on dates. "Dating advice is obviously a very saturated market. However, our approach is fun and fairly unique. … [Read more...]
Learn online PR, Internet marketing tips in trade association of information marketers
I'm proud to be the newest member of the board of directors of the Internet Association of Information Marketers. The association was created by my mentor, Tom Antion, author of the ebook [Read more...]
Publicity tip: Posting on Craigslist helps your PR, website page ranking
I watched last night's "Nightline" segment on Craigslist, the wildly successful global billboard for people around the world seeking everything from speech classes to sperm donors. Just hours before, I hosted a … [Read more...]
How to promote a website for gourmet kitchen equipment
Sally-Anne Baker of Leicestershire, England writes: "In June, I launched my new business, Kitchen Goddess, which is a dream come true because I've always wanted to be my own boss. So at my website there's a brand new website selling gorgeous kitchen and table essentials but nobody knows about it yet! "What ideas do you and the Hounds … [Read more...]
Press releases: Dead or alive?
Is the press release dead or alive? Publicity Hounds have conflicting opinions and we want to know yours. Sally Saville Hodge says it's dead, and she backs up her claim in this article at the MarketingProfs website. Harry Hoover says it's very much alive and offers this rebuttal. What do you think? Dead or alive? And if so, … [Read more...]
Submit online articles to pull website traffic
Once a month, small-business marketing expert Sharron Senter writes a how-to article that helps small businesses tackle a problem. She submits it to up to 30 different portals. A portal is a launching pad of sorts that helps consumers find destination and commerce sites. Search engine websites you are familiar with such as Google, Yahoo!, Lycos … [Read more...]
5 ways to drive sales with online publicity
Small-business marketing expert Lois Carter Fay, APR suggests these 5 ways to drive sales with online publicity: --Use others to promote you. Create something "viral"--something that people love to pass on to their associates--and you can really rake in the sales. When you think "viral," think fun, useful or something that everyone wants, like a … [Read more...]
The danger in HTML newsletters
If you publish an ezine like I do, but you create it in HTML so you can make it look pretty with different colors and graphics, there's a good chance that many of your subscribers aren't receiving it.
That's because HTML, which is often used by spammers, triggers spam filters. The problem is particularly troublesome if journalists, who … [Read more...]
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