During these slow days of summer, I hear people complaining that business is flat. If you need more clients, consider these six ideas: Start blogging. The search engines love timely, content-rich blogs, particularly on niche topics. The more you blog, the more traffic you'll get. Also, start posting comments at blogs written for the same target … [Read more...]
Bad landing pages include four fatal flaws
During a typical email marketing campaign, about half the visitors to a website's landing page bail out after spending only 8 seconds on the page. Why? A crappy landing page that fails to get readers' attention and keep them reading. Instead of intriguing them, it causes confusion and forces the visitor to leave. It's either too cluttered with … [Read more...]
Worst mistake Internet marketers, Publicity Hounds make
I cheered when I read Rosalind Gardner's excellent article on "The Worst Mistake Internet Marketers Make." It's the also the worst mistake Publicity Hounds make: Failing to capture people's email addresses at their websites. Yesterday and today, I drove home this point during the first two days of Publicity Hound University. What good is a story … [Read more...]
Google PageRank rank: How it’s determined
Whether you're searching for the most influential bloggers, or the best online article directories, or simply trying to make your own website more attractive to the search engines, a valuable tool you must use to put everything in perspective is the Google Toolbar which you … [Read more...]
Internet marketers, know the hot topics
Think you know Internet marketing? Tom Antion, who taught me how to move my entire business online, will list all the hot topics that the savviest Internet marketers need to know about during a free call at 9 PM Eastern Time tonight, Tuesday, June 5. It's a preview call for his one-day … [Read more...]
Capture email addresses with Hover Ad Creator
After I posted last week's item about the power of capturing visitors' email addresses at websites, several Publicity Hounds wrote, asking how they can create the box like the one I have that bounces down from the top of the screen … [Read more...]
A great deal for Internet marketers
If you want to get started as an Internet marketer and don't know where to begin, or if you're already doing business on the Internet but you're disappointed with the revenue you're earning, listen up. My mentor, Tom Antion, has a fabulous offer you can't pass up: ---60 … [Read more...]
Build blog traffic with these 10 tips
Now that you have a blog, how do you drive traffic to it? Colin Delany, whose e.politics blog dissects the craft of social advocacy, passes along 10 excellent tips. To really build a … [Read more...]
Press releases that include an incomplete tips list will send readers to your website
Web marketing expert Larry Chase has a dandy tip on how to lead people who are reading your press release online directly to your website: "I sometimes offer 3 out of 10 tips or trends within my press release and a live link thereafter for readers to jump to my site where they can read the remaining 7 tips. Very effective." Here's a press release … [Read more...]
Public Relations, Inc. website a wolf in disguise
Thanks to Publicity Hound Gaye Carleton of Mantra Public Relations in New York City for tipping me off to this super-sleazy (as in dishonest) website owned by a company calling itself Public Relations, Inc. The hyperlink provided above sometimes leads to an error page, which is just as … [Read more...]
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