Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Publicity Hounds come out of their bunkers to help Marion Grobb Finkelstein of Ottawa, Ontario, Canada. Marion asked for ideas on how to promote a local museum called the "Diefenbunker." It's an underground facility built during the Cold War and located about 30 minutes from downtown.
From Florence Rabusseau of London, England:
Revamp … [Read more...]
by Joan Stewart
Twelve Publicity Hounds have super tips for Therese Myers of Albany, New York. She asked about how to get publicity for a bank branch opening in March. Her branch will be new in this small community in Maine, but it will be the seventh branch to open there within the last two years. Because headquarters are located out-of-state, she's worried … [Read more...]
by Joan Stewart
Beth Ann Black of Coppell, Texas has a client, a large group of specialty veterinarians--all for animals--that will celebrate their fifth anniversary this spring. She wants fun promotional ideas, beyond the one they've already thought of: hosting an open house where current and potential clients bring teddy bears to be examined so the doctors … [Read more...]
by Joan Stewart
Tom Monroe, Jr. of Detroit, Michigan wants ideas on how to promote his production machine shop, which services the manufacturing industry. Its niche market is providing production tapping and drilling of metal parts.
From Toni Graeme of Victoria, BC, Canada:
"How about a brainstorming group with someone from the advertising … [Read more...]
by Joan Stewart
Sometimes all you need is a clever play on words and a fun event to generate some great publicity.
Take the concept of happy hour. Remove the booze. Add four-legged hounds. What do you get?
"Yappy Hour," a play date for pooches from 6 to 8 p.m. on a recent Friday night at the Amiable Dog Training School in Milwaukee, … [Read more...]
by Joan Stewart
If you manage a restaurant, B&B, museum, amusement park or any other attraction that appeals to tourists, stop dreaming about getting free publicity and do what John Muller does.
John, general manager of Punderson Manor Resort at Punderson State Park in Newbury, Ohio, wants to know what his local tourism board is doing to drum up … [Read more...]
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