Brick-and-mortar retailers refer to the day after Thanksgiving as Black Friday, the official start of the Christmas shopping season. Whatever you call it, you've got opportunities galore to tie your product or service to it. Think trends. Here are some ideas to get you started: ---Credit counselors should remind us about how credit card … [Read more...]
How to Promote Community Meeting Rooms
Publicity Hound John Faisandier of Karori in New Zealand writes: "I would love a few tips to help with a small business I have. We have two training rooms for hire by corporate and community groups in central Wellington. Mostly we want to increase our business for Monday-to-Friday hire, but also weekend hire. "The rooms are quite large, with new … [Read more...]
How to promote an executive suite office center
Sheryl Raineri of San Antonio, Texas writes: "I operate Gold Star Professional Offices, an executive suite office center. We opened in spring last year and were forced out of our space due to renovation. Now we're in a much nicer location and want to promote our temporary office set-up (we call it a "day office") to business travelers … [Read more...]
Help promote a salsa school
Aleksandra Sell of Calgary, Alberta, Canada writes: "I have a school of salsa dance and I'm looking for ways to generate appreciation for salsa dance and music in a large oil and gas town. In every large city in North America, salsa has taken over by storm, but not here. So far, it's been like pulling teeth. Any ideas on growing the salsa scene … [Read more...]
How to promote luxury high-rises
Jennifer Marko of Jacksonville, Florida writes: "I represent a luxury high-rise community, which is almost sold out, but we don't want to lose momentum on our publicity efforts about the community itself. Our target market is retired or almost-retired empty nesters looking to downsize their lifestyle so they can travel. The 12-story building is … [Read more...]
Pitch ethnic media
When publicist Miriam Silverberg took on Meli Melo, a French restaurant in New York City, as a client three years ago, she immediately got to work pitching ideas that would result in the greatest publicity possible. She dreamed, of course, of a four-star restaurant review in the New York Times. But she's realistic enough to know that a major … [Read more...]
How to convince a magazine to write about maternity boutique
This week, 10 Publicity Hounds have tips Andrew Ingram of Toronto, Canada. He and his wife own a high-end maternity boutique. A local magazine that has a Best of Toronto section and a fashion guide continues to ignore them. Andrew wants clever publicity ideas that will get the boutique into the magazine and elsewhere. From Christina Sorbella of … [Read more...]
Small business news is red hot
If you own a small business, you needn't feel like the tiny David up against the giant Goliath when it comes to being covered by the media. Small business news is red hot right now because a huge segment of the economy is fueled by small businesses hiring. Check out the tips I offer on how to generate publicity for small businesses in the … [Read more...]
Holiday Inn sponsors Towel Amnesty Day
Publicity Hound Tim Martin of Corona, California first alerted me to this clever contest sponsored by the Holiday Inn.
"Holiday Inn capitalized on all their guest thefts over the years by literally throwing in the towel. They had a contest for the best stories of pilfered towels from their hotels. They gave prizes and donated some of the … [Read more...]
Indoor water park can promote during off-season
Karla Swita of Wausau, Wisconsin gets advice from Publicity Hounds on how to promote her indoor water park during the off-season. From Lee Newman of Milwaukee, Wisconsin: "I am going to a high school reunion in Wausau in a couple weeks. That would be a great place to stay and meet old friends. Get to those high school reunion committees." From … [Read more...]
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