Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Donald Hansen of Issaquah, Washington writes:
"Your readers responded well to an earlier question about need for help with our (then-Danish, now US/worldwide) website of Viking Age artifacts in replica at VikingTrader.net. We used some of the suggestions to good effect and also … [Read more...]
by Joan Stewart
If you're trying to pitch the Charlotte Observer with your business story, first watch this short interview with business editor Patrick Scott. It's courtesy of videographer John Easton, who will be providing … [Read more...]
by Joan Stewart
When I wanted to present a halfday workshop in Norfolk, Virginia two years ago, I asked my friend, Sandy Dumont, The Image Architect, if she knew about any inexpensive meeting rooms in Norfolk, where she lives.
[Read more...]
by Joan Stewart
The thousands of run-of-the-mill small business owners who can't figure out how to generate publicity for their businesses can learn a lesson or two from Michael Bohdan. He's an exterminator who runs The Pest Shop in North Texas. And whenever there's a problem with fire ants or roof rats, he alerts the local media, and they feature him as an … [Read more...]
by Joan Stewart
Emily Bowles of New York, New York writes: "I work for a small New York City-based nonprofit that provides free website resources to performing artists (musicians, dancers, choreographers, producers/directors, actors, etc.) seeking rehearsal and performance spaces in NYC. "Our websites at [Read more...]
by Joan Stewart
Ted Fuller of Lafayette, California writes: "My friend has a gift store in the downtown area of Antioch, an older suburban city in California. At night, nearly all the shops shut down and the streets are almost deserted. "She's tried without success to stir up some action with the merchants association. After a brief period of remaining open at … [Read more...]
by Joan Stewart
Nellie Lamers of Reeds Spring, Missouri writes: The Tri-Lakes TCRC is one of 10 Telecenter Network sites in Missouri. Our greatest benefit is in bringing education and technology to rural areas that otherwise would not have access to it. We need help getting folks to sign up for classes/events and telling people about the other things we … [Read more...]
by Joan Stewart
Does the receptionist at your company make visitors feel welcome by offering a bowl of M&Ms?
Or a dry towel for people who walk in a torrential downpour from the parking lot into the lobby?
Is there a TV in your reception area so visitors who have to wait can enjoy the Three Stooges on DVD?
I've been reading ideas on … [Read more...]
by Joan Stewart
If your company is switching from paper to ceramic coffee cups, from paper to cloth napkins in the cafeteria, recycling almost everything, or doing anything else in the category of "going green," be sure to spread the word. Journalists, in particular, love to jump on almost any story about saving the environment. You can pitch to business … [Read more...]
by Joan Stewart
I know you've seen photos just like this one hundreds of times.
It's called a ribbon-cutting event, complete with the giant cardbaord scissors, and it's one of the most-photographed, most boring ways to try to generate publicity.
Equally repugnant are those giant cardboard checks that somebody "presents" to someone else, usually … [Read more...]
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