Rachel Mielke of New York, New York writes: "I have a high-end designer jewelry company, Hillberg & Berk, that wholesales across Canada. We have just broken into the U.S. market by being … [Read more...]
Lisa Hoang of Honolulu, Hawaii writes: "I am a professional child and family photographer. I own a boutique, on location portrait studio that caters to high-end clientele. I want my business to be talked about among the elite, with my clients beginning a relationship with me from the time their babies or born, or just before with maternity … [Read more...]
If your product is for sale at Whole Foods Market, go ahead and pitch a story idea to the editor of Whole Foods magazine.
But don't waste your time pitching if your product isn't sold there or if you think a story in the magazine can help get your product onto store shelves.
That's the advice from editor Jerry Shaver, editor in … [Read more...]
Kammy Thurman of Laurel, Montana writes: "I hope your Hounds can help our photography studio, Anchor Photography. We've been in business several months and we want to become the most recognized studio in our area. "That will be tough because we’re up against studios that have been in business for 30 to 50 years, and more. I am trying to think of … [Read more...]
Way too many attorneys act as though we still have those laws prohibiting them from advertising. How else to explain why so many of them are just plain lousy when it comes to marketing their services and, specifically, generating free publicity? In this [Read more...]
I love knowing that in a few weeks, I'll no longer be just a "member" of the Better Business Bureau. I'll be an "accredited business." That sounds better. It also lends an aura of credibility to small businesses like mine that join the BBB to, among other things, be able to display the BBB logo on the [Read more...]