Rachel Mielke of New York, New York writes: "I have a high-end designer jewelry company, Hillberg & Berk, that wholesales across Canada. We have just broken into the U.S. market by being … [Read more...]
Honolulu photographer needs to attract high-end clientele
Lisa Hoang of Honolulu, Hawaii writes: "I am a professional child and family photographer. I own a boutique, on location portrait studio that caters to high-end clientele. I want my business to be talked about among the elite, with my clients beginning a relationship with me from the time their babies or born, or just before with maternity … [Read more...]
Philadelphia remodeling firm needs marketing ideas
Teresa Berger of North Wales, Pennsylvania writes: "As marketing director for Creative Contracting, Inc., a Philadelphia-area design/build remodeling firm, it's my responsibility to get the company and its ownership more exposure in the community. The owner wants me to get him in … [Read more...]
National mag wants Wisconsin expert on small biz retailers
A writer for a national magazine is looking for experts in Wisconsin who she can interview for advice on how small businesses can enter the world of retailing. She called my good friend Tom Beug of The Summit Group in Milwaukee yesterday, and he emailed me asking if I know anybody. … [Read more...]
Wal-Mart purges 1,000+ magazine titles from its racks
More bad news for the publishing industry and for Publicity Hounds who are targeting primarily traditional media. Wal-Mart is purging its racks of more than 1,000 magazine titles. The big loser? Meredith Publications, whose Better Homes & Gardens is out. So is the sister magazine, [Read more...]
Whole Foods magazine will feature only its own products
If your product is for sale at Whole Foods Market, go ahead and pitch a story idea to the editor of Whole Foods magazine.
But don't waste your time pitching if your product isn't sold there or if you think a story in the magazine can help get your product onto store shelves.
That's the advice from editor Jerry Shaver, editor in … [Read more...]
Laurel, Montana photo studio needs publicity ideas
Kammy Thurman of Laurel, Montana writes: "I hope your Hounds can help our photography studio, Anchor Photography. We've been in business several months and we want to become the most recognized studio in our area. "That will be tough because we’re up against studios that have been in business for 30 to 50 years, and more. I am trying to think of … [Read more...]
How to publicize a solo law practice
Way too many attorneys act as though we still have those laws prohibiting them from advertising. How else to explain why so many of them are just plain lousy when it comes to marketing their services and, specifically, generating free publicity? In this [Read more...]
How to get your book or other product into Target
If you sell a book or other product that's a good fit with customers who shop at Target, you have a lot of work to do. For starters, you should be pitching a story to the [Read more...]
BBB’s ‘accredited business’ boosts your credibiity
I love knowing that in a few weeks, I'll no longer be just a "member" of the Better Business Bureau. I'll be an "accredited business." That sounds better. It also lends an aura of credibility to small businesses like mine that join the BBB to, among other things, be able to display the BBB logo on the [Read more...]
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