When you have to constantly crank out content like blog posts and articles to promote your expertise, it's smart to occasionally step back and take a look at the big … [Read more...]
Authors, meet me May 7 in Denver; discount ends today
If you've written a book or want to write one, don't miss this rare opportunity to see me in person for a two-and-a-half-hour presentation on how to use traditional and social media to promote your expertise to sell more books. I'll be presenting on Saturday, May … [Read more...]
Authors, the media don’t care about your books
I know that sounds harsh, but it's true. If you're trying to generate publicity for your book, you're going about it all wrong. You should be generating publicity for your expertise. That's one of the topics I discussed when I was a guest on Stacy … [Read more...]
Publish an ebook for Kindle, fast: Free webinar 12/1
Three fast facts that show you why publishing ebooks for Amazon.com's Kindle are such a big deal, especially if you're an expert in your field:
1. The New York Times is now adding ebooks to its best-seller list.
2. For every 100 hardcover books … [Read more...]
Meet 2 speakers who cruise free in exchange for speaking
If you're a speaker with a business topic, or a hobbyist with a fun program that you could present to passengers on cruise ships, don't miss my free webinar with Daniel Hall at 4 p.m. Eastern today, Friday, Nov. 5. It's "[Read more...]
Use hyperlinks in press releases: Here are 19 ideas
The next time you write a press release, don't forget hyperlinks.
Too many writers do. Or they're simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, … [Read more...]
Free press release service offers free press room page
I usually frown on free press release distribution services for three reasons:
1. They seldom "distribute" anything. Instead, they park your … [Read more...]
Sell books by the truckload: Free call explains how
Dr. Neil Baum, a urologist in New Orleans, tried lots of ways to promote and distribute his book, Marketing Your Clinical Practice.
Most of them bombed. And like many other authors, he felt stuck.
Then, he thought that perhaps a big … [Read more...]
Family relationship experts need tips to promote free ebook
Rosemary Lichtman, Ph.D. & Phyllis Goldberg, Ph.D of Los Angeles, Calif. write:
"We are family relationship … [Read more...]
Wanted: Tips to publicize ebook for college students
Katie Schwartz Chattanooga, TN, asks:
"What are some ways to reach education reporters, or parents of students about to enter college?
"I have written an ebook called Portable Parent for parents and college students, with advice the … [Read more...]
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