If you're a Publicity Hound who promotes yourself as an expert, you'd better be blogging. The time is coming soon when experts who don't blog will erode their own credibility---sort of like companies that, for whatever reason, don't yet have a website. Blogger Michael Coté makes a convincing argument for why experts must blog.   If you aren't … [Read more...]

If you're trying to get your product, service, cause or issue in front of influential bloggers, or even those who don't have a big following, there's one excellent way to get their attention. Blog. That's the very best way to tell them: "I get it. I understand what you do. I'm passionate about a topic, just like you are. And I invest the time, … [Read more...]

Lots of police departments I've worked with as a reporter usually rate a D or F when it comes to public relations.  But give the Los Angeles Police Department an A for effort for its new blog. It includes run-of-the mill stuff like internal promotions. But you'll also find lots of newsy … [Read more...]