Book publicist Kate Bandos says authors who send their books to book reviewers, reporters and other media people must know how to make their packages stand out from all the rest. That could mean sending the book in a purple envelope so that when you make your follow-up call, you can remind the reporter to look for the purple envelope. It also … [Read more...]
Hotmail, Yahoo email addresses scream “cheap”
When it comes to deciding if I want free publicity or a paid ad, I’m the Queen of Cheap. I’ll choose free publicity almost every time. You should, too. But if you’re submitting articles to online portals, where you're promoting your expertise and attracting the attention of editors and publishers, you don’t want to broadcast to the world that … [Read more...]
Hounds help author of book on grief
Fourteen Publicity Hounds had advice for Julie Berry of Rivendell Communications in Sugar Grove, Pennsylvania. Julie's company represents an author who has become an expert on grief and loss. The author is also a mountain climber and nature lover who enjoys sharing the lessons she learns from physical challenges with nature. Julie said typical book … [Read more...]
Author gets tips for promoting SAT book for students
Jacqui Byrne of Fanwood, New Jersey gets great tips from Publicity Hounds on how to promote her SAT Vocabulary Express, a book of word puzzles to teach high school students to play with words, to take them apart, and to increase their vocabulary and, ultimately, their verbal SAT score. From Carol Johnson of Schaumburg, Illinois: "Consider … [Read more...]
Authors can sell, sell, sell on talk radio shows
Want to get booked on top radio shows, sell hundreds of books, give great interviews and be invited back? Learn how when book marketing guru John Kremer sponsors a free teleseminar at 8 PM Eastern Time on Monday, April 11, featuring Alex Carroll of RadioPublicity.com The number to call to … [Read more...]
How to revive a dying book marketing campaign
Two to three months after the typical book hits bookstores, sales usually start to diminish, sometimes for as long as eight or nine months.
Many authors go into panic mode, frightened that their sales can't possibly regain momentum.
Book publicist Lissa Warren knows the feeling. And she tells her clients that the slump is to be … [Read more...]
Authors share publicity ideas
Barb Bartlein of Bayview, Wisconsin, author of the book Why Did I Marry You, Anyway? 12.5 Strategies for a Happy Marriage , says she’s had great success with 99PR.com, a service that emails your pitch to radio talk show hosts and other journalists. The pitch looks like … [Read more...]
Authors rent a mall storefront for grassroots selling
Thanks to Publicity Hound Paul Rhetts of Albuquerque, New Mexico for telling us about the 200 New Mexico authors and publishers who banded together during the holidays to sell local books in a storefront at a local mall.
Frustrated by the difficulties getting their books stocked in local and regional bookstores, the New Mexico Book … [Read more...]
How to promote a mystery novel
Prudy Taylor Board of Delray Beach, Florida wants to know how to promote her book, "Murder a la Carte," the first a series titled Recipes for Murder.
From Harry Hoover of Huntersville, North Carolina:
"Every major paper has a food writer or editor. Pitch a story about how to do a themed dinner party featuring murder, mayhem and … [Read more...]
Healthy ideas help author promote spinach cookbook
Burgundy Olivier of Lafayette, Louisiana asks:
"On every list I see about the Top 3 or Top 10 healthy foods for disease-prevention, spinach is always on the list, usually in the top spot. How can I use this fact in the publicity arena?
"I have, what is believed to be, the world's only 'exclusively spinach' cookbook, and … [Read more...]