When I read a blog I respect and I come across the F word, or a derivation of the F word, I wince. It happened again yesterday when I was reading the blog of a colleague, another PR expert who I like and respect and whose work I admire. Was it my imagination, or is this particular blogger in love with the F word? Just for the heck of it, I went … [Read more...]
Book marketing during the holidays will help book sales
Frustrated because your book isn't selling as well as you had hoped? PMA Independent, the newsletter for members of the Publishers Marketing Association, includes a great article in its March issue on times of the year when sales spike. Publishers pass along these marketing tips that are effective during the holidays: ---Market cookbooks during … [Read more...]
Publicity for fiction titles requires creative thinking
Authors who write fiction think they face an uphill battle trying to get publicity for their books. That's because most fiction authors see themselves as storytellers, not experts. Yet many of them do far more research before writing their books than authors of non-fiction. Here are five ways authors can get publicity for their fiction … [Read more...]
How to promote a book for parents on how to use everyday objects that can double as toys
Publicity Hound Tim Martin of Corona, California writes: "I am working with Rex Bowlby, the author of the book "Why Would I Want the Toy, When I Can Have the Box?...101 Ways to Make the Most of Your Children, With the Least from Your Wallet." "It provides a treasure chest full of ideas on teaching and bonding with your kids using everyday items … [Read more...]
Publicity tip–Author needs people to share their good, bad stories about pay raises
Executive recruiter Norman Lieberman is writing a book on how to get a significant pay raise and wants to interview people about their experiences with raises--good or bad. "Plus, for a very select few people, I will offer to help them secure a great pay raise in return for use of their … [Read more...]
Publicity tips–Raleigh Pinskey coming to Wisconsin May 5 to speak to professional speakers
I've already reserved May 5 for Raleigh Pinskey. She's one of my favorite Publicity Hounds, and she'll be in Wisconsin to present a half-day program to the Wisconsin chapter of the [Read more...]
Selling books on ‘Oprah’ harder than it looks
Dan Janal of PRLeads says no authors came forward to prove they made at least $10,000 in book sales after one appearance on "Oprah." Thousands of authors read this … [Read more...]
Does a gig on ‘Oprah’ guarantee book sales?
Does an author's appearance on "Oprah" automatically guarantee fame and fortune? My good friend Dan Janal, president of PR Leads, a company that provides leads from working journalists, and a former journalist himself, is skeptical. Last week, he blogged [Read more...]
How to piggyback onto the “Million Little Pieces” controversy
Good for Oprah for finally admitting she was wrong and standing up to James Frey, the author who embarrassed her by fabricating parts of his book "A Million Little Pieces," the story of his recovery from alcoholism and drug addiction. The book zoomed to top of the best-seller's list and sold 3.5 million copies after she chose it for her [Read more...]
Press releases about new books should explain where readers can buy them
One of the biggest mistakes authors make is sending a press release about their new book to the media, but failing to mention where people can buy the book. I know this because I feature books in my subscription newsletter, The Publicity Hound. At least 7 out of 10 releases, even those … [Read more...]
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