If you sell a book or other product that's a good fit with customers who shop at Target, you have a lot of work to do. For starters, you should be pitching a story to the [Read more...]
Holiday gift guide tips featured weekly in free ezine
Every year, newspapers, magazines, TV news shows, newsletter editors, the wire services and even nonprofits feature products and services that would make ideal holiday gifts for their audiences. It isn't too late to pitch your product for many of these special features. Newspapers, for example, typically plan several holiday gift sections in … [Read more...]
Speakers, authors, consultants: Speak at colleges
If you're a professional speaker or consultant who's looking for a new revenue stream, or an author, publisher or info products creator who's looking for a new audience for your books, CDs, DVDs or other products, listen up. An expert on how to get onto the college speaking circuit and generate tons of publicity doing it, will be my guest once … [Read more...]
National Publicity Summit success story
Have you ever had these kinds of nightmares? ---You're taking a final exam for a college course, and it suddenly dawns on you that you've never attended one class. ---You're going about your business, usually at work or in a public place, and realize you aren't wearing any clothes. ---All your teeth have fallen out. Dream expert Lauri … [Read more...]
New edition of ‘hidden Hawaii’ book needs publicity ideas
Karma Bennett of Ulysses Press writes: "The publishing house where I work was founded with our travel series, the Hidden Guides. The first book, Hidden Hawaii, was at the time, the only book on Hawaii that actually reviewed and compared the various beaches of the islands. "Now we are giving the books a whole new look which emphasizes the hidden … [Read more...]
Promote books with a contest like this one for Packers fans
If you're doing PR for a new book, here's a great idea you can borrow, courtesy of Dorothy Molstad, marketing manager for MBI Publishing Company in St. Paul, Minnesota. Create a fun contest for the media, including ezine publishers and bloggers. That's what she did to promote their book [Read more...]
Christian PR firm wanted to promote sales book
Carol Bloom Stevens of Rye Brook, New York writes: "My husband, Mark Stevens, wrote a book called God is a Salesman: Learn from the Master, which will be published … [Read more...]
Book Tour connects authors with audiences
If you're an author who does book tours or a speaker who's looking for yet another way to spread the word about your speaking engagements, check out Book Tour, a free online service that connects authors with their audiences. Authors can create a profile so fans never again miss your events and media appearances. Love books? Sign up and find out … [Read more...]
Writers, photographers: Check out Gather, social networking site
Writers, authors, photographers, bloggers and others now have their own social networking site at Gather.com. By using Gather, you "gather points" that you can eventually cash in or donate to a charity. Post and find all sorts of interesting articles on Gather using tags. Tags will also help you find people with your same interests. Learn more … [Read more...]
Costco Connection covers books, authors
Thanks to book marketing guru John Kremer for reminding authors that Costco Connection, the monthly magazine published by the giant warehouse club exclusively for its members, can be a great publicity vehicle for authors. In the … [Read more...]
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