Mary Ammons of Nashville, Tennessee writes: "We had a successful launch of a book on physical and financial fitness (authored by: celebrity Jack LaLanne and financial advisor Matthew J. Rettick) in New York and have had a great run with television on shows like the Today Show, Fox Business, etc. "But we’re having trouble garnering more exposure … [Read more...]
NPR Books Watch Contest goal: Get more authors on NPR
When National Public Radio interviews an author, it's almost a ticket to the top of the Amazon.com lists. But the way book publicist Yen Cheong calculates it, the … [Read more...]
Teleseminars will teach radio, TV publicity tips
If you're aching to get onto radio and TV, check out the five free teleseminars offered the last week in May by Web Business Ownership, devoted to teaching small business owners and entrepreneurs how to set up an Internet business. You can [Read more...]
How can publicists promote a book about identical twins?
Publicity Hound Sharon Dotson of Houston, Texas writes: "I am working with two other publicists to promote identical twins Anabel Stenzel and Isabel Stenzel Byrnes, 35, of Redwood City, CA, who between them have survived three lung transplants. "Half Japanese and half-German, the sisters were born with cystic fibrosis and were not expected to … [Read more...]
Children’s book publisher needs a ‘big idea’ for publicity
Angie Dzalamanow of Mount Pleasant, South Carolina writes: "I am the public relations manager for Sylvan Dell Publishing, a children’s book publisher committed to exciting children’s imaginations with artistically spectacular science, math and nature themed stories. We’re doing fairly well at securing reviews for our 29 titles with key trade … [Read more...]
Who else wants to read a book about military wives?
Marna A. Krajewski of Wakefield, Rhode Island writes: "I am an Army wife who had her first book published in May 2006 (HOUSEHOLD BAGGAGE: The Moving Life of a Soldier's Wife.) It's a collection of first-person stories about Army family life. "My next book, HOUSEHOLD BAGGAGE … [Read more...]
Author of book for Christians needs publicity ideas
Catherine Painter of Raleigh, North Carolina writes: "My Bible study book, 'So, You're a Christian! Now What?' is a 12-week study for small groups in churches, or for individuals who will work through it alone. "The book is in bookstores now and the publisher, Hensley Publishing, also sells them at their website. "I sell books as well, dozens … [Read more...]
Top 10 ways authors can make radio interviews pay
Joe Sabah, author of the book "How to Get the Job You Really Want---and Get Employers to Call You" brags that he's sold $357,000 worth of books by doing 682 radio interviews "and 680 of them by phone." He's one of the masters of radio … [Read more...]
The Crapper Digest #1 needs publicity ideas
Dave Kessler of Richmond, Indiana writes: "For the last 50 years I've sold everything from airplanes to caskets. But I've got a challenge now that is proving more difficult. "One of my ebooks published by Amazon.com (in the Amazon Shorts program) is The Crapper Digest #1. It's available for 49 … [Read more...]
Why I hate Amazon, B&N best-seller campaigns
My blood boils when I see authors wasting time on Amazon.com and Barnes & Noble best-seller promotions in which they rally their friends and their friends' friends to buy their book on the same day so it jumps to the top of the … [Read more...]
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