Are you selling a car or real estate? Looking for someone to fill a job? Selling concert or sports tickets or miscellaneous items? If so, take advantage of Wal-Mart's new free classified ads which the giant retailer started offering about three weeks ago in partnership with [Read more...]
Thanks to Publicity Hound Bryan Todd of Lincoln, Nebraska for tipping me off to this fun story. Buying newspaper classified ads is an expensive way to spread the word about whatever you're promoting. But guess who reads the classifieds? Reporters---lots of them. That's where they find the low-hanging fruit in the form of clever, funny or unusual … [Read more...]
When I worked a newspaper editor 20 years ago, I would have been shocked to hear about a deal like this one between a hospital and a TV station. Today, however, it's of little surprise. That's because the line between editorial and advertising is blurred, and it's getting fuzzier by the minute. WEAU … [Read more...]
I know you've seen photos just like this one hundreds of times.
It's called a ribbon-cutting event, complete with the giant cardbaord scissors, and it's one of the most-photographed, most boring ways to try to generate publicity.
Equally repugnant are those giant cardboard checks that somebody "presents" to someone else, usually … [Read more...]
Book marketing expert John Kremer says that if he had his choice between buying an ad to promote a book or going after free publicity, he'd choose free publicity almost every time. That's because generating interviews, giving your expert opinion, writing articles and having journalists … [Read more...]
Thanks to Publicity Hound Paul Furiga for pointing out the special section on trends in the November 21 Wall Street Journal. It's worth a trek to your local library to check it out. The paper tracked trends in 10 industries: retail, radio, utilities, housing, groceries, delivery services, advertising, the security industry, venture capital and … [Read more...]
Several Publicity Hounds have asked my opinion on Voice America Network, the single largest producer of Internet talk radio programming in the world, with more than 100 hosts who broadcast over three branded networks (health, business and VoiceAmerica variety). One person in my mentor program was "offered" a $5,000 package to have his own … [Read more...]
Ask yourself these five questions about the product you sell. Does it: ---Demonstrate well? ---Solve a common problem or make life easier? ---Appeal to a broad audience? ---Have unique features and benefits? ---Is it topical or timely? If you answered yes to every question, there's a good chance your product is an ideal candidate for … [Read more...]
You have less than two months to pitch editors of holiday gift guides---those special sections in magazines and newspapers that feature products and services that would make great holiday gifts. Getting your product mentioned in these guides is often far easier than convincing an editor to feature it in any other story or section. [Read more...]
Publicity Hounds hate spending money on ads when they can generate thousands of dollars in free print space and air time for next to nothing. That said, there might be times when you MUST buy an ad to promote a product. I seldom read ads. But an ad for Huggies Pull-Ups Training Pants, in an issue of Nick Jr. Family magazine, caught my eye. The … [Read more...]