Harry Hoover of Charlotte, North Carolina writes:
“I’d like to tap into the collective brains of Publicity Hounds. Since 2002, I have promoted a project each holiday season called Holiday For Charity. It encourages people to ask for charitable donations in their name in lieu of gifts. I’ve gotten solid local coverage of this program, but I’d like to take it up a notch. I’m hoping your readers can provide ideas to augment my plan. Here are my ideas:
–Local media relations with key media like Charlotte Observer, Business Journal, etc.
–PRWeb news release
–Story in my ezine
–Continuing coverage on my blog
–Post an article on social media sites
Thanks in advance for any assistance.