Michelle Suter of Frisco, Texas writes:
“Our company, Administaff, is a professional employer organization that serves as that serves as a full-time human resources department for small and medium-sized businesses.
“We have had a great deal of national advertising, yet my best clients are small business owners in the Dallas/Fort Worth area who have from seven to 50 employees. How do I take our ‘big’ PR and marketing message and localize it so my prospects get our message in a way they can relate to?
“I feel as though they don’t understand that ‘Small Business is Good for America, and Administaff is Good for Small Business.'”