Tips, Tricks & Tools for Free Publicity
Occasionally, I'll get a call from somebody who thinks it might be "fun and interesting" to be in the world of PR, or a publicist. But they don't want to go back to college and spend more than $50,000 on a degree in PR or communications.
So they ask me what the best way is to break into the business. I suggest they follow the same people … [Read more...]
If you're a PR firm or practitioner hoping to win a coveted Bulldog Award, you'll have the chance to hear directly from three veteran judges on exactly what they're looking for in a winning entry.
Bulldog Reporter is hosting a free 60-minute teleconference at 1 p.m. Eastern on Tuesday, Nov. 3. It's limited to the first 200 … [Read more...]
The next time you write a press release, don't let youself lapse into gobbledygook.
They're annoying, overused words most people wouldn't use when they talk, but they don't hesitate to use them when they write because buzzwords make their releases sound "important."
I've written before about [Read more...]
The most successful authors, consultants, speakers and experts do one thing differently from most others.
They figure out creative ways to spin their expertise into multiple products and services. Many of the most successful authors, for example, never intend to rely on income solely from their book, even if it's a … [Read more...]
Ivy Mendoza of Manila, Philippines writes:
"My small PR firm just got an account that needs a lot of exposure in the lifestyle sections. The previous PR person had been sacked due to some anomalies which she was supposed to have committed while conniving with the client's marketing department.
"To neutralize the situation, the … [Read more...]
If you're writing your first book, or your next one, who better than Jack Canfield to tell you what you need to do to make that book fly off the shelves?
I can't begin to guess what he charges for one-on-one consulting. But no matter.
You can win a lunch with Canfield, co-author of the phenomenal "Chicken Soup" series that has … [Read more...]
John and Bobbi Robinson of Vanderbilt, PA write:
"Unity, a Journey of Hope, is our nonprofit that grants wishes to adults with a life-limiting illness.
"We take them to concerts and sporting events, introduce them to people they want to meet, send them on vacation … [Read more...]
Most people who email me with questions about how to write press releases ask the least important questions:
How many words should my release be?Joel Kweskin of Charlotte, NC, asks another question this week:
"I'd like to hear your Hounds' opinions on how to compensate publicists.
"Some press releases result in a little blurb in a publication, which can be considered satisfactory. And then there's a query to a business publication that results in a full feature article, … [Read more...]
National Public Radio, with its hundreds of shows, offers opportunities galore for people to pitch a story about their product, service, cause or issue.
But here's an important caveat: Don't pitch to more than one show at the same time.
That was … [Read more...]
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