Tips, Tricks & Tools for Free Publicity
If you want to launch a publicity campaign and you don't have the time to do it yourself, it's time to hire a publicist.
Looking for unemployed journalists who need work is one of your best tactics. More about that in a minute. But here's some general … [Read more...]
This week's "Help this Hound" question is from me and my fellow members of the Port Washington Garden Club in Port Washington, Wisconsin:
We're sponsoring our first-ever daylong lecture series on Feb. 26, and we're looking for a … [Read more...]
Right now, as you're reading this, program coordinators for luxury cruise lines all over the world are reviewing the materials they've received from speakers who want to get booked to speak on next year's cruises.
There's still time for you … [Read more...]
The next time you write a press release, use BusinessWire's handy checklist so you don't forget key elements of the release.
Its … [Read more...]
The next time you write a press release, don't forget hyperlinks.
Too many writers do. Or they're simply unaware of the three most important reasons to include them: they improve your search engine optimization, drive traffic to your website, … [Read more...]
This week's Help this Hound question is from Timothy Nishimoto, owner of Vino Paradiso Wine Bar & Bistro in Portland, Oregon:
"My business is known as a wine bar, but we are trying to transition into more of a restaurant, meaning we … [Read more...]
When I hosted the teleseminar last week on "50+ Places Online to Promote Your Live & Virtual Events to Reach Your Target Market & Pull Sell-out Crowds," I mentioned briefly that event planners can use online calendar sites to see which events are competing with … [Read more...]
This week's "Help This Hound" question is from Dr. Robert Kotler of Beverly Hills, Calif., author of Secrets of a Beverly Hills Cosmetic Surgeon:
"We are eager to increase the number of email … [Read more...]
Whether you're sponsoring a live or virtual event, make sure you've covered the bases long before the big day arrives or you'll be facing poor attendance, empty seats and a boss who'll want a good explanation.
Here are … [Read more...]
While doing research for my webinar on Tuesday on "50+ Places Online to Promote Your Live & Virtual Events to Reach Your Target Market & Pull Sell-out Crowds," I discovered that [Read more...]
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