Tips, Tricks & Tools for Free Publicity
Does your LinkedIn headine set you apart from everyone else in your field? It should say to journalists and others who find you: "You need to contact his person, pronto!"
Until recently, my headline was so lame that I'm not even going to bore you with it here. It made me sound like every other publicity expert. So I came up with one that … [Read more...]
The next time you write a headline for a blog post or an article, think of a headline that plants in the reader's mind an indelible photo, or paints a picture.
I found one that I love this morning.
It accompanies an article by Vin Montello in one of last year's issue of The Net Effect, the magazine for membership of Stompernet, … [Read more...]
When you're looking for a publicity opportunity, don't just concentrate on your core product, service, cause or issue.
In many cases, there's plenty going on inside your organization---or your home---worth sharing.
The most recent issue of the … [Read more...]
Update on April 1, 2011: Malanie Jordan has just written a helpful post that explains more about quora. See "Quora: 7 … [Read more...]
The housing market, which is still flat throughout most of the U.S., offers a timely opportunity to pitch stories to journalists, broadcasters and bloggers about unusual techniques for selling homes.
This morning's Wall Street Journal, for example, had a … [Read more...]
In this lousy economy, almost any construction project makes the front page of the local newspaper.
But you still need to think creatively when publicizing a building project.
A writer emailed me recently asking how her nonprofit could … [Read more...]
Looking for people in a certain niche on Twitter, but confused about how to find them?
Twellow to the rescue. It's like the Twitter Yellow Pages, with hundreds of categories and some really obscure niches. I spent several hours there recently … [Read more...]
Think beyond the office when you're pitching stories about yourself or your company to journalists and bloggers.
If your CEO has an unusual hobby or collection, Kym … [Read more...]
Talk about frustrating! For the past few months, I've had no activity at my Facebook Fan Page, despite the fact that I've been posting videos, notes, tips and photos. If you click on that link … [Read more...]
Here's another website to add to your media list consider if you want publicity for local news.
It's Patch.com and it already covers more than 600 … [Read more...]
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