Tips, Tricks & Tools for Free Publicity
Writing a press release, and then not promoting it, means you're missing opportunities galore for more readers and possibly more customers.
Here are five reasons why you should be promoting your press releases (same as a news release):
1. There's too much … [Read more...]
When you write a press release, you probably post it to your website.
If you have a budget, you distribute it through one of the distribution services like eReleases, [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
4 tips for writing an effective bio. [Slideshow] [Read more...]
One of the biggest struggles in marketing is talking directly to every visitor who comes to your website or your Facebook page.
That's true … [Read more...]
A reporter at a top-tier national publication is exploring communication overload and is looking for people to interview, and smart Publicity Hounds will find ways to weave into the story information about their expertise.
Now that … [Read more...]
Publicist Roberta Stein of Skokie, IL, needs ideas for generating publicity for her client. She writes:
Dr. Steven Steinberg, once a practicing dentist with a thriving practice, had his career cut short when a van … [Read more...]
By the time most self-published authors call me, it's far too late to help them salvage a failed book marketing campaign.
Based on the many calls and emails I've received over the years, here are the five … [Read more...]
Here are my Top 10 tweets from this past week, great for retweeting! If you missed these, follow me on Twitter.
9 Phrases We Should Stop Seeing in Tech Journalism. http://ow.ly/bpThq
What 3 online newsrooms … [Read more...]
If you want backlinks to your website or blog from other reputable, high traffic blogs, here are three things you don't want to say to the blogger.
All of them send the message, 'I'm too lazy to read your blog and I don't mind wasting your time. But I … [Read more...]
Admit it.
You feel like I do---way too busy and far too hassled---to stop and recommend somebody on LinkedIn when they ask you to, even though the tan bar says "It only takes a minute." You and I both know we're … [Read more...]
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