All of them send the message, ‘I’m too lazy to read your blog and I don’t mind wasting your time. But I want your help anyway.”
1. “We are looking to increase our exposure online among some of the media that our clients read and respect.” (I found this one yesterday in an email query.)
What that really says: “I’m contacting you because I want something.”
2. “Are there opportunities to write for you?”
What that really says: “I’m too lazy to go to your website and look for the link to your blog. Had I taken 30 seconds to do that, I would have seen right there in your profile, at the top of the page, that you welcome pitches.”
3. “What topics are your readers interested in?”
What that really says: “Spoon-feed me.”
Read my blog. Read my blog. Read my blog.
Then—and only then—pitch.
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