Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Veteran radio talk show host George McKenzie thinks radio is an often overlooked publicity outlet for authors, consultants, and anyone who has a product or service to sell.
Why? Because they pitch their books, products or service to radio DJs, and fail miserably.
The secret, he says, is not to pitch what you are selling. Rather, … [Read more...]
by Joan Stewart
Pitching business journals is one of the most effective ways to tell your story to the local business community.
Publicity Hound Jim Nugent shares his own idea: scan the "Help Wanted" classified ads. "Knowing what companies are hiring points to likely prospects. And ads seeking public relations or publicity staffers or part-timers also … [Read more...]
by Joan Stewart
Inexperienced Publicity Hounds make the frequent mistake of inundating media people with too much information. For example:
--Sending an unsolicited media kit along with a pitch letter, with grand illusions of the journalist spending hours poring over your materials. (Dream on).
--Sending an unsolicited book, with hopes that a … [Read more...]
by Joan Stewart
Bernadine Whedon Smith of Philadelphia, Pennsylvania, does volunteer PR for her Episcopal church and wants to know how to measure the effectiveness of a 2 by 3 ad in local newspapers. She also needs creative ideas on how to promote the church and its new, young, dynamic minister.
From Lois Carter Fay of Marketingwomen.com and Massanutten, … [Read more...]
by Joan Stewart
When you send a snail-mail or email pitch to a journalist, does the copylook like a big block of gray? Or do you flag the journalist to the most importance elements of your pitch by using things such as sub-heads, boldtype, indented paragraphs, underlined text and a post-script?
Publicity Hounds who borrow those techniques, used by the world's … [Read more...]
by Joan Stewart
When Publicity Hounds ask me about the best media hit I've ever received, they expect to hear about a feature story in the Wall Street Journal or a cover story on the front of a PR-industry publication.
No way. I tell them about something far more profitable. It was a little 3-line item that appeared about five years ago in the Kiplinger … [Read more...]
by Joan Stewart
If you're a woman, and you've been targeting the Los Angeles Times for an op-ed piece and have had no luck, this could be an ideal time to try again.
Syndicated columnist Susan Estrich says the Times is guilty of blatant discrimination for not running more opinion pieces by women.
In a Valentine's Day email sent to 50 prominent … [Read more...]
by Joan Stewart
When you're creating a media plan for yourself or a client, don't overlook all those second- and third-level publications--from free weekly shoppers to alternative newspapers--that might be hungry for your story idea or article.
When I was in Studio City, California in February to speak to the Book Publicists of Southern California, I … [Read more...]
by Joan Stewart
At least once a week, somebody emails me and asks if I can recommend a good publicist.
Sure, I could. But usually, I don't. That's because you need to consider dozens of factors before hiring one.
--How much money can you spend?
--Do you want to get into only big national media, or do you want publicity in your own … [Read more...]
by Joan Stewart
From now until June, you'll be seeing articles about journalists whose newspapers, magazines, TV stations and radio stations have won industry awards.
The American Society of Newspaper Editors, for example, announced its 2005 winners recently.
Why is this important to Publicity Hounds? Because these awards are important to … [Read more...]
Copyright © 2024 The Publicity Hound ™ · PublicityHound.com