Tips, Tricks & Tools for Free Publicity
by Joan Stewart
Right now, as you're reading this, a journalist could be nosing around at your website, looking for clues that will help determine whether you're worth covering.
Will the reporter find typos galore, outdated news releases or incomplete contact information? PR pro Carolyn Moncel said there's a checklist of items you should have at your … [Read more...]
by Joan Stewart
If you're looking for a way to get the attention of top national journalists, pay attention to these four tips courtesy of Mahesh Grossman, author of the book "Write a Book Without Lifting a Finger":
--Relationships are the name of the game.
--You need to be your own publicist.
--Try to tie in with the … [Read more...]
by Joan Stewart
During a telesphone seminar for Publicity Hounds in my mentoring program, one of my mentees asked how she can find labor statistics for a particular industry.
The first answer that came to mind was the U.S. Department of Labor. But a much easier source, I said, might be a trade association. If you aren't using trade associations … [Read more...]
by Joan Stewart
Eighteen Publicity Hounds who responded to a question in my ezine had lots of ideas for Tia Dobi of Los Angeles, California, who wants to promote a multi-state group of public libraries. "The majority of fliers and pamphlets generated are distributed within the confinements of the library. So nobody on the outside sees them," she … [Read more...]
by Joan Stewart
Two to three months after the typical book hits bookstores, sales usually start to diminish, sometimes for as long as eight or nine months.
Many authors go into panic mode, frightened that their sales can't possibly regain momentum.
Book publicist Lissa Warren knows the feeling. And she tells her clients that the slump is to be … [Read more...]
by Joan Stewart
Nothing can be more exciting for a Publicity Hound than getting a call from a reporter who asks for an interview.
But when the reporter starts asking questions, the worst thing you can do is immediately start answering them.
If you do, without knowing what the story is about, you're putting yourself at risk. Let's say the … [Read more...]
by Joan Stewart
These days, your good name can be damaged within a matter of minutes.
It can happen if a blogger posts an entry about you, your company or non-profit, on the Internet. Minutes later, it's picked up and either repeated or referred to on four other blogs. The next day, you start getting email messages from friends and business contacts, … [Read more...]
by Joan Stewart
Several Publicity Hounds have lots of ideas for Sharon Sultan Cutler of Boynton Beach, Florida who wants to know how to promote her website, a fairly new Baby-Boomer-to-senior monthly ezine and national business resource directory. Each issue features news on financial planning, health and … [Read more...]
by Joan Stewart
Meg Weaver of Wooden Horse Publishing wants Publicity Hounds to know about these five new magazines, or those planning to launch soon:
--My House in the Mountain States is the first in a series of "My House in..." shelter magazines by McGraw-Hill, consisting of regional magazines … [Read more...]
by Joan Stewart
If you've wanted to submit how-to articles to various websites, but you haven't had the time, here's a shortcut that's so easy, you'll be ashamed to make excuses.
The website is called Top7Business, a business-focused article site that only accepts articles in what I call a "tip … [Read more...]
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