I shake my head in disbelief every time somebody who has just been sued is quoted in the newspaper as saying, "We can't comment because the case is in litigation." I saw that quote again this morning. Some people actually think there's a law somewhere that prohibits them from commenting on lawsuits filed against them. Others even think their … [Read more...]
Find your way into weather stories
The 10 tomato plants in our garden, including two heirloom tomato plants, are wilting. And the basil just sits there looking helpless. If this newsletter is late today, it's because I've been in the garden for the last several days giving a hearty drink to the green beans, beets, carrots, radishes, peas, spinach and three rows of lettuce. The … [Read more...]
How to get into Entertainment Weekly
The best publicist is one who understands that the media is their first client, says Carole Willcocks, Los Angeles bureau operations manager of Entertainment Weekly. If the publicist's other client happens to be a hot-shot entertainer, that can be difficult. If you represent entertainters who want to get into Entertainment Weekly, read this … [Read more...]
CDs, tapes available from Media Relations 2005
If you missed the Media Relations 2005 conference in San Francisco in April, you can still learn terrific PR and publicity tips by buying the CDs or cassette tapes for $15 each. Read the entire list here. It includes the panel I participated in titled "The 10 worst Journalist Faux Pas You Can Make." I highly recommend three sessions: … [Read more...]
Mossberg says MSN has best blogging software
On Page D4 of today's wall Street Journal, tech guru Walter Mossberg chooses Microsoft's new MSN Spaces service as the most user-friendly of three blog-creation services. He also compared Google-owned Blogger.com and well as Yahoo's Yahoo 360 service. The decision was made based on how each service handled four basic tasks: publishing text … [Read more...]
Danish company improves publicity campaign after tips from Hounds
Donald Hansen of The Viking Trader, a company that makes Nordic jewelry, wrote today to thank me and the rest of the Publicity Hounds for their wonderful suggestions a few months ago on how he can market his Nordic jewelry. His question was posted in my ezine, "The Publicity Hound's Tips of the Week," and you can read the question and all … [Read more...]
Newspaper editor wants how-to books, info
David Foster, managing editor of the Journal Register Company's News Gleaner family of newspapers, feeds feature stories to all the newspapers in his chain, including 24 dailies. "Each week I write a lead feature (usually linked to a book), an Off The Shelf column that focuses on overlooked titles, and 'How to ... ' which shows readers how to do … [Read more...]
Pitch your products for holiday gift guides
If your product or service would make the perfect Christmas gift, now is the time to pitch many of the major magazines that have special holiday gift sections and work several months ahead. But how do you know which publications are doing gift guides? Or which are doing feature stories on products that make great gifts? Or which publications … [Read more...]
Weigh in on the Michael Jackson verdict
I know. I know. You're sick of Michael Jackson. I am too. But true Publicity Hounds who have something to offer the media don't stop here. They think of ways to piggyback onto the not guilty verdict. Some examples: ---What do child advocates have to say about the pop star, who admitted on camera that he sees nothing wrong with a grown man … [Read more...]
Marketing Sherpa announces 10 best blogs of 2005
If you aren't blogging yet, or even if you are and want pointers on how to make your blog even better, you'll learn lots by studying "The Top 10 Blogs of 2005" as chosen by readers of Marketing Sherpa, the nifty ezine about marketing. When you're done, check out Don Crowther's excellent ebook Blogging for Business." You won't get … [Read more...]
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