This morning I called someone and had to sit through a 45-second email message that about drove me nuts. If I had been a reporter calling her for an interview, I probably would have hung up and called someone else to interview. Here are three voicemail tips that will make it easy for the media to cover you: ---If you have a special pager or … [Read more...]
Tips for working with media photographers
I just received the latest issue of Marketer, the print magazine published for members of the Society for Marketing Professional Services. I'm a contributing writer, and my article on Page 17 offers great tips on how to work with photographers, excerpted from my ebook "How to Use Photos & Graphics in Your … [Read more...]
Bulldog Reporter: Please start blogging
One of the best little tip sheets to hit my email box is Journalists Speak Out, the ezine published by Bulldog Reporter and edited by Brian Pittman. I find something useful in every one of them, like the nifty pitching tips in yesterday's issue under the headline "Be a Resource, Not a 'One Pitch' Wonder: Four Ways to Keep Your Pitches — and … [Read more...]
Author wisely passes up a chance at publicity
Lana Jordan from Jorlan Publishing, who I met at the conference of the Small Publishers of North America on Oct. 23, emailed me today asking for advice on how she should have handled a situation that could have led to some great publicity. "I may be in the background somewhere on NBC's Three Wishes this Friday," she wrote. … [Read more...]
How to recycle publicity in Woman’s Day
Gale Trent of Bristol, Virginia writes: "Our mystery fiction line Dark-N-Stormies was featured in WOMAN'S DAY magazine's WD Giveaway in the October issue. 'Fifteen lucky readers' receive a set of all six books currently in the Dark-N-Stormies line. Although I'm donating the books and taking care of fulfillment, I'm delighted that our two-year-old … [Read more...]
How to write press releases the media love
Writing coach Ann Wylie says this is the kind of press release that makes an editor's eyes glaze over: "XYZ Co. Inc., a leading supplier of the world’s integrated real-time advanced software-aided microchips, announced today the availability of its latest product, the XYZ 4.2, version 3, which will revolutionize the software-aided … [Read more...]
Earn a hefty commission selling The Publicity Hound’s products
If you'd like to earn up to 40 percent commission selling my products, join me for a free teleseminar at 3 PM Eastern Time on Wednesday, November 16. I'll give you loads of ideas on how to sell my products---almost effortlessly---from your website, blog or ezine. Every month, I write lots of commission checks to my affiliates to thank them for … [Read more...]
Use briefs to create publicity for a product or service
If your product or service makes a great holiday gift, send the media a photo of it, along with a brief. During a teleseminar I conducted called "Briefs, Fillers & Quizzes: How to Write Them and Why Editors Love Them," I explained that briefs can take one of several formats. They include: --A one-page news release. --A short list of … [Read more...]
Pitch Christmas story ideas early
I heard a news report yesterday that many retailers already had stocked their shelves with Christmas decorations and gift items a week before Halloween. Why? Because they're hoping to get your money before the utility companies do. Skyrocketing natural gas prices this winter might force consumers to spend less on holiday gifts once they see their … [Read more...]
How to pitch story ideas to the media
Publicity Hounds in my mentoring program hear me harp repeatedly that they should never pitch a magazine unless they hold it in their hands, read it thoroughly and search for clues inside that will help them craft an irresistible pitch. So before Michelle Tennant of Wasabi Publicity, Inc. pitched an idea about her client, artist … [Read more...]
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