Do you sweat the small stuff?
Based on the several dozen emails I get each week, lots of Publicity Hounds are. Stuff like the size of the margins on a printed news release, or what kind of trinkets to slip inside a media kit. Or whether to address a reporter as Miss, Mrs., Ms. or Sally.
I wrote an article for Daily Dog, Bulldog Reporter’s blog, on the seven things I wish Publicity Hounds would start worrying about. All of my suggestions are ways to build strong relationships with the media.
See how many you already do.