Tips, Tricks & Tools for Free Publicity
by Joan Stewart
In my newspaper days, incorrect or poorly written captions caused more problems, and required more corrections, than any other part of the newspaper.
If you can learn how to write great captions for photos you submit to the media, you will increase the chances of an accurate caption that doesn't require a correction the following … [Read more...]
by Joan Stewart
Dr. Barry Lycka, a cosmetic dermatologist from Alberta, British Columbia writes: "I recently wrote the book ''Restoring Youth: How To Keep and Restore Your Natural Beauty.'' It's about how our skin is at the mercy of the sun, harsh weather, our own bad habits and our age. "It discusses the myriad of procedures and treatments such as peels, … [Read more...]
by Joan Stewart
This morning, as I was writing the lead item for today's issue of my ezine on how to piggyback your news off of celebrities, the gals on the set of the ABC daytime hit "The View" were knee-deep in a discussion about the Middle East. As co-host Elizabeth Hasselbeck, a conservative, was making a comment about "radical Islam," liberal Rosie … [Read more...]
by Joan Stewart
If you live in Greater Milwaukee, join me on October 31 for my first-ever workshop on how to write powerful press releases. It will be held at the University of Wisconsin in Washington County as part of its series called "Adding to Your Organization's Toolbox---Media and Public … [Read more...]
by Joan Stewart
Generating publicity for a big event this fall or winter? Don't put so much thought and effort into getting a big two-page spread---complete with photos, maps and a schedule of events---in your local daily newspaper, then overlook a critical little detail that can land you in hot water. Don't forget about securing a spot on event calendars. … [Read more...]
by Joan Stewart
If you're trying to pitch a certain reporter or columnist, learn all you can about the kinds of stories they write. But how can you do that if you don't know where to look? Easy. Go to Google Alerts and type in the reporter's name, then wait for Google to feed you a list of articles the … [Read more...]
by Joan Stewart
Rudy Gelton of Cambridge, Massachusetts writes: "The line of Alluring Items With Asian Influences that I am assembling consists of home decor goods, gifts and garments from the Far East to which the ladies who have provided me with marketing input have had overwhelmingly positive reactions. "Also, all of the friends, relatives and associates to … [Read more...]
by Joan Stewart
Looking for a cool publicity stunt? Here's one for schools, nonprofits and companies that need a little more publicity. It goes like this. The boss issues a challenge, then agrees to do something outrageous if the challenge is met. A coach, for example, tells his football team that if they win the first four games this year, he'll run 10 laps … [Read more...]
by Joan Stewart
Jennifer Perry of Atlanta, Georgia writes: "My client, Pam Weeks, wrote and produced the Pam & Buffy television shows for children for years. The show is now distributed nationally by NIMCO, an education products company. Buffy is a 6-foot sheepdog costumed character and performed a live interactive show with Pam for 15 years at the American … [Read more...]
by Joan Stewart
David Meerman Scott, who recorded an interview with me a few weeks ago called "The New Rules of Press Releases: How to Write Them for Buyers, Not Only for Journalists," says that when he used to work as a reporter, he never read a press release, then wrote a story directly from the … [Read more...]
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