Howie Jacobson of Durham, North Carolina writes: "I teach parents how to raise healthy children in a crazy and busy world, and be a good role model. I've written a free 27-page guide called 'Uncle Howie's Fit Family Gift Guide 2007.' It includes helpful information about the four … [Read more...]
Company anniversary? Use this clever publicity hook
Here's a great idea on how to get media attention for your company's anniversary. The longer you've been in business, the more effective it will be.
Let's say you're celebrating your 20th anniversary. Find one or more employees who have been with you all 20 years to comment on the changes they've seen the past two decades.
If … [Read more...]
Black Friday or Jack-ass Friday?
Sick of all the hoopla over Black Friday, the day-after-Thanksgiving media frenzy that's the "official" start of the Christmas shopping season? A blogger named Chris apparently is and wrote an interesting post about how shameful the media act when they give "free … [Read more...]
Wanted: Stories from entrepreneurs
One of the best ways to promote your business is to get into other people's books, which have a long shelf life. Here's another opportunity to do just that. Fred Hueston and Lyna Farkas of the "Growing Your Business" radio show are writing a book, and they're looking for stories … [Read more...]
Balloon artist sculpts Borat
When I wrote my latest special report titled "How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue," I gave lots of examples of smart Publicity Hounds who have done just that. Here's another. When Russian-born balloon artist Irina Patterson of Miami, … [Read more...]
Book about anxiety needs marketing tips
Carolyn Chambers Clark of Englewood, Florida writes: "I've written the book 'Living Well with Anxiety: What Your Doctor Doesn't Tell You...That You Need to Know.' "Anxiety can take over our world, causing dizziness, stammering, heart palpitations, trembling, shaking, unreasonable fears, panic attacks that seem like heart attacks, obsessive … [Read more...]
Get 20 hours of free virtual assistance
Danielle Keister is working on a research project for her group, the Virtual Assistance Chamber of Commerce, and needs a volunteer for a case study. She's looking for one solo business owner---either a PR professional or business or marketing consultant---who is currently doing everything themselves in their business. They must not have any … [Read more...]
Robb Report needs boating, flying leads
Judy Mandell, a freelance writer for the "Robb Report," the monthly magazine for ultra-affluent readers with an average household income of $1.18 million, is looking for aviation and boating stories for this winter and spring, but no profiles.
What's new, exciting, scary, wonderful, … [Read more...]
Following up can tilt publicity in your favor
Ask any journalist if people should follow up with them after sending a press release or emailing a pitch, and you'll hear the word "No!" The persistent people who follow up, however, are sometimes the ones I write about in my ezine, "The Publicity Hound's Tips of the Week," or this blog. Last month, a publicist who had sent me a book to review … [Read more...]
Build blog traffic with these 10 tips
Now that you have a blog, how do you drive traffic to it? Colin Delany, whose e.politics blog dissects the craft of social advocacy, passes along 10 excellent tips. To really build a … [Read more...]
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