Chris Kelley of Emigrant, Montana writes: I'm a publicist, and Andrew Field, the founder and CEO of PrintingforLess.com, the world's largest commercial online printer, is one of my clients. More than 50,000 customers nationwide—mostly small and mid sized businesses—annually visitor our … [Read more...]
Video press releases alive and well
Will somebody please tell the folks over at ClickZ that video press releases are alive and well? A post yesterday indicated the writer wasn't aware of how often video is being used successfully in press releases. A link to an audio or video clip can be incredibly powerful. Readers simply click on the video link and watch a short video of you … [Read more...]
Public speaking tip: 7 ways to get on a panel
Scott Lorenz of Westwood Communications has helpful tips on how public speakers can land a spot on a conference panel. It's in the latest issue of The Navigator, the ezine published by Bacon's. Most important: don't wait for an invitation! And tell them you'll help promote the panel as … [Read more...]
Motown Automotive Professionals needs marketing tips
Marcus Simmons of Southfield, Michigan writes: "The Motown Automotive Professionals nonprofit is in its start-up stage. We will provide no-cost automotive vocational training for socially and economically deprived young adults as they emerge from high school. "I have been on the 6 o'clock news on two channels so far, and we have [Read more...]
NPR a great place for coverage of the arts
My daily newspaper, the Milwaukee Journal Sentinel, is among "the incredible shrinking newspapers" I wrote about a few weeks ago. I don't know if it has laid off staff like other big newspapers throughout the U.S., but the page width is slimmer than it used to be. If your newspaper is also … [Read more...]
Do Business in Your Bathrobe Day Feb. 12
If you're one of those entrepreneurs who's luck enough to have a home office, and you enjoy the luxury of doing business in your bathrobe, generate a little publicity.
Kristie Tamsevicius, at left, founder of Webmomz.com, has chiristened Monday, Feb. 12, has Do Business in Your … [Read more...]
Google Alerts help you find influential bloggers
Every morning, I spend about an hour finding bloggers who wrote about the topic of press releases---one of the biggest pain points for Publicity Hounds---and I post comments to their blogs. It's a wonderful way to let them---and their readers---know who I am. Here's how I do it. Several months ago, I created a Google Alert for "press release" … [Read more...]
‘Procreation Vacation’ helps writer procreate, not just write
One of the best ways to attract media attention for your product, service, cause or issue is to invite journalists to actually experience your story, not just report it. That's what PR firm Quinn & Co. did when trying to generate publicity for its client, [Read more...]
Press releases: How to make old news sound new
I just got a call from a Publicity Hound who asked how to make old news sound new. He's writing a press release stating that his state bar association drafted a resolution to support something that somebody else did. But they passed it on Monday. And today is Thursday. He might not have the press release done until tomorrow. So how can he make the … [Read more...]
AP to carry bloggers’ coverage of Libby trial
If you still aren't convinced that bloggers are influential, or that they aren't very well-respected, listen up. The Associated Press is partnering with the Media Bloggers Association to distribute its members' coverage of the trial of Lewis "Scooter" Libby, former chief of staff for Vice President Dick Cheney, to the news organization's … [Read more...]
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