As I've mentioned here before, and in the column about media bias that I wrote recently for Bulldog Reporter, I'm sick to death of journalists proclaiming they're "fair and impartial," and that there's absolutely no media bias … [Read more...]
Media relations checklist for 2007
Publicity Hound Nancy Juetten, who writes a column on media relations for the Snahomish County Business Journal, wrote another winner in the December issue. It lists 10 media … [Read more...]
Press Releases: Put ’em on steroids
Anyone who self-promotes needs to know about the new press release: the one that's written and distributed online and can be found by consumers, not only by journalists. You can hear The Publicity Hound and four other … [Read more...]
Tech trends podcast: What’s hot in 2007
Technology journalists from top-tier media outlets will predict what's hot and what's not in technology for 2007 when they participate in a panel discussion that starts in a few hours in San Jose, California. "Tech Influencers Predict: What's Hot & What's Not" is sponsored by the Silicon Valley chapter of the [Read more...]
‘Top 10 Tips’ lists: Great year-end publicity
Here's a great end-of-the-year idea for your publicity campaign. They're short, punchy lists of "the best" or "the worst." The number doesn't even have to be 10. Your list can include 5 items. Or 7. Or 9. Just now, I googled and found these lists: The Top 10 Best Blogs, as chosen by [Read more...]
Free family fitness ebook needs marketing tips
Howie Jacobson of Durham, North Carolina writes: "I teach parents how to raise healthy children in a crazy and busy world, and be a good role model. I've written a free 27-page guide called 'Uncle Howie's Fit Family Gift Guide 2007.' It includes helpful information about the four … [Read more...]
Company anniversary? Use this clever publicity hook
Here's a great idea on how to get media attention for your company's anniversary. The longer you've been in business, the more effective it will be.
Let's say you're celebrating your 20th anniversary. Find one or more employees who have been with you all 20 years to comment on the changes they've seen the past two decades.
If … [Read more...]
Black Friday or Jack-ass Friday?
Sick of all the hoopla over Black Friday, the day-after-Thanksgiving media frenzy that's the "official" start of the Christmas shopping season? A blogger named Chris apparently is and wrote an interesting post about how shameful the media act when they give "free … [Read more...]
Balloon artist sculpts Borat
When I wrote my latest special report titled "How to Piggyback onto Celebrity News to Promote Your Product, Service, Cause or Issue," I gave lots of examples of smart Publicity Hounds who have done just that. Here's another. When Russian-born balloon artist Irina Patterson of Miami, … [Read more...]
Book about anxiety needs marketing tips
Carolyn Chambers Clark of Englewood, Florida writes: "I've written the book 'Living Well with Anxiety: What Your Doctor Doesn't Tell You...That You Need to Know.' "Anxiety can take over our world, causing dizziness, stammering, heart palpitations, trembling, shaking, unreasonable fears, panic attacks that seem like heart attacks, obsessive … [Read more...]
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