When personal assistant Christie Gaderson of Priorities Concierge in Austin, Texas read my tip about how to set up a Google Alert to learn which bloggers are writing about … [Read more...]
Thank-you notes make a lasting impression
It's a publicity tool that's as old as dirt, so I was pleased to see it mentioned in a case study written by Marketing Sherpa, about how a successful Publicity Hound reaches out to … [Read more...]
Gift store owner in Antioch, Calif. needs promotion ideas
Ted Fuller of Lafayette, California writes: "My friend has a gift store in the downtown area of Antioch, an older suburban city in California. At night, nearly all the shops shut down and the streets are almost deserted. "She's tried without success to stir up some action with the merchants association. After a brief period of remaining open at … [Read more...]
Book Tour connects authors with audiences
If you're an author who does book tours or a speaker who's looking for yet another way to spread the word about your speaking engagements, check out Book Tour, a free online service that connects authors with their audiences. Authors can create a profile so fans never again miss your events and media appearances. Love books? Sign up and find out … [Read more...]
Astrologers, fortune-tellers: Piggyback onto the celebs
Few people have a harder job getting publicity than astrologers, fortune tellers and others of their ilk. The media are naturally suspicious---except when their predictions or comments tie into a hot, timely topic. Thanks to radio publicity expert Wayne Kelly for tipping us off to this … [Read more...]
CIO Magazine offers pitching tips
If you're trying to get in front of CIOs and IT managers, your best bet is CIO magazine. It has 120,000 readers, and a pass-along rate of four readers per copy. Their readers' average IT budget is $230 million. This week, Marketing Sherpa is sharing [Read more...]
Paris Hilton can teach you about interviews
Paris Hilton can teach you a thing or two about how to interview on a national TV talk show. During her exclusive interview with Larry King last week, Hilton mentioned that when she was behind bars, she read the Bible. When King asked, "What's your favorite Bible … [Read more...]
Cafe for kids needs publicity ideas
Kelly Parthen of Madison, Wisconsin writes: "My partner and I are opening Bean Sprouts, a new kids' cafe outside Madison, Wisconsin. We would love your readers' help coming up with some fresh ideas for our grand opening. "It will specialize in freshly-made, healthy food for children, along with adult-friendly food and coffee. Its mission is to … [Read more...]
AARP magazine pitching tips needed
Have any of you pitched AARP The Magazine, or found pitching tips that will help other Publicity Hounds? The last several years, I've emailed the editors and asked if they can pass along pitching tips, but I never got a response. Publicity Hound [Read more...]
When your favorite reporter changes jobs
Publicity Hounds hate it when a favorite reporter switches beats at a particular newspaper or magazine, or leaves for another publication. That means they have to start all over again getting to know the new reporter, then establishing the relationship. Richard Laermer's Bad Pitch Blog … [Read more...]
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