When personal assistant Christie Gaderson of Priorities Concierge in Austin, Texas read my tip about how to set up a Google Alert to learn which bloggers are writing about her topic, she did as a I instructed.
She set up an alert for “personal assistant” and immediately started receiving daily email reminders from Google about which articles and blogs were discussing that topic.
One of the alerts led her to Unclutterer, a blog about getting and staying organized. She read the post about personal assistants, and decided to submit a comment. It included a link back to her website.
“Today I had a follow-up interview with MORE magazine, which has well over 1 million circulation and reaches my target audience of mostly upscale women,” she said. “The writer found me based on the comment I posted.”
The writer was researching an article on chores that mid-life women are outsourcing. She saw Christie’s comment and thought she’d be perfect for the article. The first interview went so well that the writer followed it up with a second one.
Proof positive that posting comments at blogs is a powerful way to get in front of people who need your products and services, or journalists who are researching your topic.
The Unclutterer blog has a Google page rank of 3/10. Can you imagine how much more exposure Christie would have gotten if that blog had a high page rank such as 7/10? Page rank, by the way, is the level of importance that Google assigns to your blog. As I’ve explained earlier, the most important criteria it considers are the number of inbound links.
If you aren’t blogging or posting comments at influential blogs, you’re missing one of the powerful ways to generate online publicity and interest from consumers who are searching for what you are selling or promoting.