If you’re publicizing an event in Washington, D.C., be sure to submit your news to the Washington daybooks, the media’s source of events. By doing so, you can reach hundreds of major media outlets at no charge.
While this is one method of driving the news cycle with a timely and newsworthy event, editors stress the importance of submitting advisories in the correct manner.
Learn how by reading this excellent article at the Media Insider blog.
Make your special event a smash hit–with the public and with the media.
These two tools, available as CDs or electronic transcripts that you can
download and be reading in minutes, will help you:
"How to Create a Buzz When Planning Your Special Event"
"How to Create a Media Buzz When Promoting Your Special Event"