I just received the latest issue of Marketer, the print magazine published for members of the Society for Marketing Professional Services. I’m a contributing writer, and my article on Page 17 offers great tips on how to work with photographers, excerpted from my ebook “How to Use Photos & Graphics in Your Publicity Campaign.”
One of the things I mention is that if a photographer from a newspaper, magazine or trade publications comes to take your picture, never demaind that other people be included in the photo.
People do this all the time. They want to make sure The Boss or another Big Cheese at the company is included. So they round up all the Important People, then they all stand shoulder-to-shoulder, and somebody tells the photographer “now you can take our picture.”
Please, stop making demands of photographers. They don’t tell you how to do your job, and you shouldn’t tell them how to do theirs.