Corporate P.R. people, start promoting your company’s experts. That was one of dozens of tips I shared on Rodger Roeser’s That Marketing Show. Just scroll down until you see my photo, and you can listen to the show.
Rodger and I are both Buckeyes, and we both belonged to 4-H, and I thought I’d be able to stump him when I opened the show by asking him what the 4 H’s stand for. He correctly guessed heads, hearts, hands and health. Now we share a love of public relations, and anything to do with publicity.
He’s a friendly interviewer who really knows the industry, and doing his show was great fun.
Speaking of promoting your experts, if you or your boss or client would be a perfect fit for the show, Rodger wants to hear your pitch. Just go to his website and click on the “Pitch a Guest” tab above his photo.