Mike New of Beverly Hills, California asks:
“We have a spiritual healing and teaching practice called Spirituality Inside and Out. We provide guided meditation classes and personal healing sessions.
“Michelle Morovaty is the main healer and has an interesting background. Seven years ago, she healed herself from Lupus using the power of her mind when all the doctors were telling her she would be paralyzed for the rest of her life.
“Since then she has learned many lessons on self-healing and has taught and helped many people to heal themselves. She has produced a range of guided meditation CDs as well.
“We promote our Spiritualy Inside and Out website and our Inside Now website via an email list, publish articles on the Internet, hold a monthly seminar in a spiritual bookshop, and we put flyers in various supermarkets etc.
“Things are moving forward, but only slowly. What ideas do your Hounds have for us?”
As always, to get people’s interest, give people something that gets them involved in what you do. That could be a task for a prize or teach them a skill.
Could you perhaps hold a small community fair in various neighborhoods, where you teach a “trick” or healing technique?
I’m thinking specifically of the muscle testing procedure to determine what foods or activities might be good or bad for a person. I believe this can be used as a lie detector test as well, and might be very entertaining.
I have personally had a healer tell me to hold my bottle of soda up to my chest and try to hold still. She said if you rock backwards (lean) it indicates a no answer and if forwards, it means yes. She then asked, “Is that soda good for you?”
Your usual customers will seek you out, but the real task here is to put what you do (including belief in it, and desire to seek you out) in front of the population who are not seeking you out.
Perhaps a free small pamphlet giving the public education in some area of healing or the procedure involved, would be a good investment.
Even a pocket calendar or list of home remedies on a card with your information, something that people would want to keep hold of or post in their homes where they can see it easily.
Refrigerator magnets are great, always welcome. People will accept them as handouts and bumper stickers too, even if they aren’t particularly interested in what the saying is.
We all want something for nothing. Wishing you success!
Hello,
Meditation classes and healing sessions are great, but they are still considered too “wu-wu” by most. Experience has shown me, unfortunately, that the New Age has a bad name because they’ve earned it.
Perhaps by using a more mundane approach you might have more success. For example, you could promote a “meditation for better sleep” workshop.
At the same time, I’m of the opinion that personal timing is everything. In other words, if the timing patterns in your comprehensive astrology and numerology charts represent a lack of recognition and success, then no amount of creative marketing will “make it happen.” Sorry, personal fate exists, in my professional opinion.
On the other hand, perhaps you just need to hang in there, get a bit more creative in your marketing, and have a little patience.
Good luck!
Scott Petullo
http://www.ScottPetullo.com
Contact spas, many of which are New Agey and would
find it appealing. Also fitness clubs which are
also New Agey to a degree.
Hi, Mike~
Michelle and I have similar stories and similar missions. (You can read my healing story by going to my website, juliarogershamrick.com, clicking on “the book” in the left side menu, and then “read the introduction to Recreating Eden online.”)
What I noticed was that your main URL goes directly to a selling page. In my experience, that is not what our audience is primarily looking for. Yes–they will buy things, but they don’t want to feel that’s your raison d’etre. Before they buy something from a spiritual teacher, they want to get to know that teacher and know that they are offering vibrational alignment. Our audience is really getting fed up with hard sell and hype.
So my major suggestion is putting a warm personal welcoming greeting on your home page so that people will feel invited in. (You can see an example of this on my home page.) Maybe put an image and link to your main product on the home page, but not the selling part.
My next suggestion is writing articles and publishing them on EzineAriticles.com AND on your website. Doing this caused a gigantic expansion in traffic to my site and, thus, to sales of my books, audio downloads, and personal appointments, etc. When someone has a question or concern and you’ve written an article about it, you can provide the URL for your article on your site which brings them there.
You might also participate in some of the social networking communities such as the gigantic PowerfulIntentions.com. that has been hugely rewarding for me (overt solicitation is not welcome there, but by just participating in the forums, people will want to know more). And if you have a paid membership there, you can own several forums which will bring more energy your way.
Hope that helps!
Love, Joy, Ease,
Julia
Oops! I must have gone to the wrong website first–I just clicked the link in the above and went to http://www.spiritualityinsideandout.com/ which is much more along the lines of what I would advise! Somehow I first went to insidenow.com, which is what I was commenting on!
(Wow–that was fast! How’d you implement those suggested changes so quickly! LOL!)
So, as far as the home page change, never mind!
But the other suggestions stand!
Seems to me the media, right now, is focused on the links between spirituality and health.
So you might want to help them along down that path.
At your upcoming seminar have you invited any local LA members of media that may have health issues?
I know you’re doing a live demo so if they come and get healed, you’ll get media attention and if they don’t get healed, you’ll still get media attention.
Possible headline for media release:
Spirituality May Fight Lupus, Other Health Issues
You could go into your remarkable story which could lead into your seminar.
Onward.
Any members use spirituality to quit smoking?
Are you doing anything that might be considered at the edge of mainstream spirituality teachings?
Take a survey of your list:
Are members former agnostics for example?
Are members stay at home moms or single dads,
drive 18 wheelers, recent immigrants, doctors, etc..?
Do you want to weigh in on The Secret hoopla?
Mother’s Day: Stories of how to teach women spirituality, how mothers and daughters share
spirituality together, best mother’s day gifts
for spiritual growth
Yes, continue with the spiritual bookshop – also contact spiritual retreat centers, yoga studios, churches such as Unity and Religious Science that might be more open to this type of thing. Instead of supermarkets, how about health food stores? Advertise in your local spiritual/New Thought newspaper.
In checking out your site, what strikes me is that everything you offer as a product is audio, yet there is nothing on the site that offers a sampling of your voice. Maybe introduce your concepts via an audio file that integrates into the website.
There isn’t a hook, nothing captures me on why I want to return to your site (even though it is beautiful). How about personal stories…why do I want what you have to offer? Share mini insights through a blog so people get to ‘know’ you.
I am also in the process of promoting our work which is about people working together, intuition and healing. I am writing online articles but I also Googled ‘new age magazines’ to find places to write articles in publications which are purchased by those who are interested in new age. As long as the article is factual and not just a blatant ‘infomercial’ you can usually add your contact details and website at the end of the piece.
If you get your article into any publications, make a note of this in your website. Also, use as many testimonials on your site as possible. This gives people extra confidence in your abilities.
in the past you had offered a radio list of new age related stations. By any chance do you still have this?