If you aren’t writing special reports to help your customers help themselves, or to create a quick and easy product, you’re missing a wonderful chance to become better known and create an easy revenue stream.
The secret is to choose topics that are only an inch wide, and then present content that goes a mile deep. Getting started is easy. Just identify the Number One problem your audience faces. Then write a how-to report chock full of tips on how to solve the problem.
If you’re a speaker, author or consultant, chances are good much of the information is someplace in your office–in your handouts, computer files, books, or in back issues of your electronic newsletter. If you can’t write or don’t know how to write, you can hire a freelancer. Here’s the best part. You don’t have to worry about fancy covers, sizzling graphics or learning new software programs. See “Special Report #20: How to Write and Market Profitable Special Reports.”