Special events publicity: 11 tips to draw a crowd

If you’re planning a special event large or small, stop losing sleep about how to draw a crowd.

Check out my 11 tips on how to just that. It’s at the new WomenCorp website, an online magazine for business women that’s featuring me as one of the guest experts.

No more excuses or worries about who will—or won’t—show up at your event.   

They even have a contest for subscribers. You could win a free flip video camera by sharing your success story.  Winners will be featured in the magazine.

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  • Chris Benevich

    Joan, those are awesome tips! I would humbly add that the location of the event can play a big part in drawing your target audience.

    For example, a recreational organization I worked with years ago held a fitness event adjacent to Chicago’s lakefront path in the middle of the summer. Everyone who drove by on Lake Shore Drive, putted by on a boat, skated, biked, etc. could see the performance. Nearby steps provided convenient seating. Of course, the emcee promoted the info table nearby. And, plenty of roped-off “white space” offered a safety zone between the performance and passers-by.

    While I’m here, thank you for your weekly e-newsletter, “The Publicity Hound’s Tips of the Week.” I’ll be exploring your ideas about becoming a better-known expert writing consultant. Great job, Joan!