Here’s a handy tip on how to brand yourself when you blog.
The folks at MarketingSherpa suggest that when you blog, you include a few words in the headline of each blog post—something that will identify your brand.
Then people who subscribe to your direct-to-desktop feed, or RSS feed, through servicces such as My Yahoo or MSN, will know as soon as they check their RSS reader that the item came from you. The headline on this post, for example, says “publicity tips,” and my readers will know immediately that The Publicity Hound wrote it.
That kind of branding has another big advantage. When people search for “publicity tips,” the search engine spiders will immediately recognize that phrase in my blog headlines, which means this blog should rank high on the list.
What phrase can you use to identify your brand?
[…] Jim Symcox on Mar 1, 2006 in Uncategorized Publicity tips blog from the Publicity Hound, Joan Stewart, is following a suggestion from Marketing […]