Internet publicity expert Steve O’Keefe says that blogging, posting to discussion boards, writing articles and other ways of generating online publicity might be too time-consuming for busy authors, speakers and experts.
So instead of trying to be the expert at your own website and hope that you pull traffic, try being the resident expert at other people’s high-traffic sites.
“Many of the other bigger sites have invested a lot of time and money in the technology, so take advantage of it,” he said today at a seminar he presented with me on “How to Conduct a 30-Day Internet Publicity Campaign.”
You can do that by submitting tips, writing articles, or answering questions posed by their other visitors.
Steve admitted that finding a list of high-traffic sites might be difficult, particularly if you have a very niched topic. But a good place to start is with PC Magazine’s list of the Top 25 websites.
Steve’s bonus tip: If you have a forthcoming book, don’t start an online campaign until the book is available for sale. If you do, and start contacting bloggers, they will want to print the information immediately on their blogs instead of waiting until the book is available. You can, however, start a publicity campaign with traditional media such as newspapers and TV.
I’ll be writing more about our presentation in upcoming issues of The Publicity Hound subscription newsletter.