Not Michelle Nichols, a former writer for BusinessWeek.com, who created National Hug Your Kids Day on July 21.
Michelle is inviting Hounds everywhere to generate publicity for their own companies or organizations by tying into Hug Your Kids Day. Already, she has generated lots of interest.
“A Realtor in Reno had 1,000 pens made that say ‘National Hug Your Kids Day, July 21’ with her name, company and phone number,” Michelle said. “A non-profit consulting company in Maryland is sponsoring an event. An expert on happy post-divorce families in Red Bluff, California is putting together an event. A luxury toy company may have its mother cat stuffed animal be its ‘spokescat’ for the day.”
She asks, however, that the events and other promotions encourage parents to hug their own kids, not other people’s kids. And she’ll even send a copy of her new book, “Hug Your Kids Today! 5 Key Lessons for Every Working Parent” as a thank-you to Hounds who participate.
Learn more about her project and email Michelle.
Don’t have your own day, week or month of the year yet? If not, see “Special Report #45: How to Generate National Publicity from Your Own Holiday (or Day, Week or Month of the Year).”